Spotlight on NW Creative is one of my favorite AdPulp features to write because it’s focused on what’s real to me now, namely my location in Portland, Oregon. I understand that AdPulp reaches a global audience, but that doesn’t negate the need for local coverage. In fact, I’d love to add more local coverage to [...]
The Year In AdPulp: Words, Words And More Words
December 30, 2010 By Leave a Comment
It’s the end of the year. I ought to be toiling away on year-end posts like “AdPulp’s 10 Best Commericals of 2010,” or “AdPulp’s 10 Best Content Marketing Campaigns of 2010,” or “AdPulp’s 10 Best Social Media Marketing Campaigns of 2010,” and so on. Because that’s what you, dear reader, want. Lists. Recaps. Organization and [...]
Spotlight on NW Creative: Funko Bobbleheads
December 30, 2010 By Leave a Comment
One man’s schwag is another man’s prized collectible. Such is the case with the miniature toy replicas of famous people, whimsically known as bobbleheads. A popular item in the 1950s and ’60s, bobbleheads experienced a renaissance after appearing as giveaways at baseball games in the 1990s, according to this Seattle Times story. Today, these fun [...]
Bob Hoffman Tries To Hold The Ocean Back With A Broom
December 29, 2010 By Leave a Comment
Our favorite Ad Contrarian takes the stage in an Adweek article, raising alarm about the pervasiveness of tracking on the Internet. Here’s the conclusion he draws: There’s no reasonable way that this is a good development for a free society. There is no realistic vision of the future in which this will not lead to [...]
Yet Another Facebook Story: The JC Penny Store Is Open For Business
December 29, 2010 By Leave a Comment
Facebook is the operating system of the social web. And, not unlike the Oklahoma land rush of the 1880s, retailers are lining up to to stake a claim in what is proving to be fertile territory. That’s the word from Practical Ecommerce. Fast Company too is weighing in. J.C. Penney became the first major retailer [...]
No Agency Needed
December 28, 2010 By Leave a Comment
According to Ad Age, Match.com has dropped 100 different commercials in its latest campaign, launched in May. And all those spots have been shot, produced and edited without a creative agency. The campaign features real Match users on real dates, filmed with reality-TV production company Picture Shack Entertainment.
Loyalty, Meet Location. Location, Loyalty.
December 28, 2010 By Leave a Comment
I don’t want to induce Jerry Ketel to toss his breakfast or lunch, but we’ve learned that CKE Restaurants, owner of Carl’s Jr. and Hardee’s has developed their own location-based check-in app. The app, dubbed Happy Star Rewards, is now available on the iPhone and Android platforms, and invites users to check in when they [...]
This Flab Busting Breakthrough Is So Bad It’s Almost Good
December 27, 2010 By Leave a Comment
Tis’ the season for list making. Like best and worst commercial of the year. My friend and former colleague, Sloane Kelley, finds the following commercial particularly annoying. How about you? What spots from 2010 really got under your skin? [via BFG Blog] UPDATE: Speaking of year-end lists, Steve Hall at Adrants is compiling some highly [...]
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