There's a revealing new article in The New York Times addressing the U.S. Government's promotion of cheese. Domino's Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies. Then help arrived from an organization called Dairy Management. It teamed up with Domino's to develop a new line of pizzas with 40 percent more …
New Thoughts On How To Deliver Performance-Related Feedback
Working in advertising one is subjected to tons of criticism. In the best cases, it's criticism about one's work, not one's personality or ability to get along with coworkers, but either way, it's a common occurrence. Yet, how well is this criticism delivered? Bruna Martinuzzi, writing for OPEN Forum, says the time-honored practice of starting and ending with positives while making the criticism the meat of the …
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Gander Mountain Will Take You From Tool To A Man With Tools
Let's have a look at director Jim Hosking's latest misadventures in the wilderness for The Richards Group and Gander Mountain. Funny! …
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It’sTime To Evolve The Term “TV Dinner”
Lovely Sentiments Masquerading As Sales Pitches Fired Out of AdPulp’s Cannon
Comment spam comes in a variety of flavors. In fact, it often comes in an alphabet that I can't read. But this morning, I received an extra special comment that I can read. I want to share with you now. Isn't that nice? It almost makes me want to leave it on AdPulp for all to see (even though it's buried in a post from years ago that no one clicks on). But I can't do that. I can't do that because it's a lie. The …
Location-Based Promo Makes Perfect Sense For Big City Daily
A printed copy of the San Diego Union-Tribune is free when you "check in" at select Union-Tribune kiosk locations with Foursquare, Gowalla or Facebook. Users "check in" at a kiosk then show the attending merchant their mobile phone as proof of "payment" for the paper. I've commented favorable many times in these pages about building bridges between online community and offline activity and how promotions, not …
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We All Know Stock Images Belong Nowhere Near Our Projects, Now There’s Data To Prove It
The New York Times has picked up an eye-tracking study by Jakob Nielsen, a Web site consultant and author of a number of books about design and user interface. Not surprisingly, Neilsen found that some types of pictures are completely ignored while others are scrutinized. In an aspect of the study comparing a set of products on Pottery Barn's furniture Web site and a page of televisions on Amazon.com, the research …
What’s A Hashtag? Social Media Just Isn’t That Cool Anymore.
Steve McKee of McKee Wallwork Cleveland, and author of the book When Growth Stalls, recently attended "a confab of senior-level executives who oversee online and digital activities at a variety of leading corporations." He found, much to his surprise, that these execs didn't give a rat's ass about social media. As I milled around the conference I began asking these online elite about their dearth of social media …
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