Yet Another Facebook Story: Social Browsing Greater Than Or Equal To Web Browsing

Mark Kirby, a senior consultant at ReD Associates, writing on a Fast Company blog, points to some interesting studies about time spent on Facebook. Intense Facebook use among certain demographics drives these numbers higher and higher. In a recent study of 21-29 year old females, we saw a surprising number spending as many as five […]

San Francico Tells McDonald’s To Stop Toying Around

According to Los Angeles Times San Francisco’s board of supervisors has voted to ban McDonald’s Happy Meals from the city’s restaurants. The measure will make San Francisco the first major city in the country to forbid restaurants from offering a free toy with meals that contain more than set levels of calories, sugar and fat. […]

I Love This

Love it or hate it, this is advertising. That’s the theme 2010 ADCC Awards is working with this year. Hate/Love from CRUSH on Vimeo. Agency: Leo Burnett Toronto Director: Arev Manoukian of Spy Films [via Adfreak]

It’s Advertorial, BFD

American Society of Magazine Editors doesn’t like Forbes’ new sponsored blogs. Not that that’s a problem for anyone outside that esteemed organization. “Advertiser-supplied content, whether in print or online, should not look like editorial content,” said society CEO Sid Holt. “This is a bedrock principle, clearly stated in the ASME Guidelines for Editors and Publishers. […]

Domino’s Pizza Is A Product of Government Cheese Marketing. What Say You, Mr. Bogusky?

There’s a revealing new article in The New York Times addressing the U.S. Government’s promotion of cheese. Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies. Then help arrived from an organization called Dairy Management. It […]

New Thoughts On How To Deliver Performance-Related Feedback

Working in advertising one is subjected to tons of criticism. In the best cases, it’s criticism about one’s work, not one’s personality or ability to get along with coworkers, but either way, it’s a common occurrence. Yet, how well is this criticism delivered? Bruna Martinuzzi, writing for OPEN Forum, says the time-honored practice of starting […]

Gander Mountain Will Take You From Tool To A Man With Tools

Let’s have a look at director Jim Hosking’s latest misadventures in the wilderness for The Richards Group and Gander Mountain. Funny!

It’sTime To Evolve The Term “TV Dinner”

Lovely Sentiments Masquerading As Sales Pitches Fired Out of AdPulp’s Cannon

Comment spam comes in a variety of flavors. In fact, it often comes in an alphabet that I can’t read. But this morning, I received an extra special comment that I can read. I want to share with you now. Isn’t that nice? It almost makes me want to leave it on AdPulp for all […]

Location-Based Promo Makes Perfect Sense For Big City Daily

A printed copy of the San Diego Union-Tribune is free when you “check in” at select Union-Tribune kiosk locations with Foursquare, Gowalla or Facebook. Users “check in” at a kiosk then show the attending merchant their mobile phone as proof of “payment” for the paper. I’ve commented favorable many times in these pages about building […]