You Don’t Fight Apple With Funny

I’m somewhat baffled by this spot for Samsung’s Galaxy Mobile tablet. I’m baffled because this spot fails to tell me why Samsung’s tablet is better than Apple’s iPad. It looks smaller and I’m pretty sure it’s less expensive, which are two big advantages. Advertising has to find creative way to play to a brand’s and […]

Of Course You’re Special, But You Have To Prove It

Shiv Singh, head of digital for PepsiCo and author of Social Media Marketing for Dummies has a sobering post up on his blog about his move to the client side and how he sees the agency landscape today. Agencies are fabulous but they aren’t that fabulous. Probably the most humbling fact about moving over to […]

AIGA Studio Tour: Second Story

PORTLAND–Curious designers are gathering by the dozens outside of Second Story Interactive Studios in anticipation of tonight’s AIGA studio tour. People check in and mill about, say hello to friends and at times cordially greet strangers. Robert Moss pops in as the group moves up the staircase, and I say, “Hey, you’re a writer, what […]

Adapting To Climate Change Takes Brains, Will And Money

Award winning production group th1ng has directed and produced a short for Oxfam to raise awareness of its global work to help poor communities cope with climate change. The spot is being distributed in advance of the United Nations Climate Change Conference in Cancun later this month where government representatives and delegations from around the […]

Spotlight On NW Creative: Oregon Lottery Readies Its Christmas Pitches

Borders Perrin Norrander is out with new TV and a microsite to support Oregon Lottery during the holiday season. During Thanksgiving weekend BPN will make use of a pop-up window in the old Saks Fifth Avenue building in downtown Portland. Passers by can peek inside and see costumed characters doing silly things, like elves pillow-fighting. […]

KAHLÚA Es Muy Delicioso

TBWA\Chiat\Day has teamed up with Mexican actrss Ana de la Reguera on behalf of Kahlua. “It has a bit of a wink or a nudge, but it’s not outrageous or silly,” said Dan Lundberg, global marketing director for Kahlúa at the Absolut Company unit of Pernod Ricard. “It felt like a very natural way to […]

Meet Wendy

Wendy Thomas’ famous face has been plastered on Wendy’s locations worldwide since 1969, but surprisingly, she’s never appeared in a commercial for the fast-food chain. That is about to change as three new commercials starring Thomas begin airing in Las Vegas next week. Thomas and her siblings own 33 Wendy’s franchises. The spots were created […]

War, Children, It’s Just A Shot Away

Sam Machkovech of The Atlantic doesn’t care for the TBWA\Chiat\Day-produced commercial above. I couldn’t have asked for a more disappointing game-related ad. These aren’t the video games I play. Even at their highest levels of action and violence, video games play like sophisticated games of Cops & Robbers. They’re silly; they require colorful, funny-shaped controllers; […]