Stuart Elloitt of The New York Times took note this week of the creation of a new unit at BBDO New York called Batten & Company, after George Batten, whose agency, the George Batten Company, merged in 1928 with Barton, Durstine & Osborn to form what is now BBDO. Batten & Company has 20 employees, […]
There are all types of Santas out there: Ultra-organized “Savvy Santas,” last minute “Procrastisantas,” even Won’t-Stop-Until-the-Last-Deal-is-Mine “Power Santas.” So this year, Sears and Young & Rubicam Chicago are encouraging everyone to “Be the Santa You Want to Be.” Director Geordie Stevens and The Onion helped bring the idea to life.
The 2010 Rosey Awards is introducing a People’s Choice option this year. You can visit the Rosey’s site now and click through a selection of work curated by the judges and select an entry from any category that you deem worthy of a Rosey. Here’s a TV Spot from BPN in the over $50K category […]
To promote the 2011 Scion tC sports coupe the car brand and ATTIK kicked off their “Take On the Machine” campaign last August, targeting young, predominantly male drivers across the U.S. At the center of the campaign is an augmented reality game. “This project represents the direction ATTIK is now moving in,” said interactive creative […]
The Consumer Reports “Naughty and Nice Holiday List” is a collection of customer-service policies Consumer Reports likes or loathes.
HauteLook, which sells luxury clothing for women, men and children, as well as upscale travel packages and home furnishings is now bringing its online “sample sales” to Facebook. “Our members spend one-third of their online time on Facebook. So we know that getting out of the e-mail inbox is going to be crucial for the […]
To kick off the release of the Colorado Lottery’s Holiday Scratch games, Denver agency Cactus partnered with Fueld Films gives us a peek into the inner thoughts of Santa’s reindeer.