Direct Response Stimulates Trojan Sales

Who says the classic TV commercial is dead? Go ahead, try to avoid this trainwreck.

How Holding Companies Are Holding Their Own

Ad agency holding companies — Publicis, WPP, Omnicom and IPG — are always being criticized and ridiculed for being outdated in the new world of advertising. BusinessWeek takes an in-depth look at how they’re doing. All of the big agencies are working on multiple fronts to integrate their technology teams more deeply into every aspect […]

What’s In Your Cart?

Tom Petruno, the markets columnist for The Los Angeles Times, makes some cogent points about our bifurcated economy. It’s painfully difficult to reconcile the plight of the unemployed with the fact that 140 million or more Americans are expected to be out in force shopping this weekend, hoping to give a decent holiday to their […]

Get Social: The Dragonfly Effect and Social Nation Show You How

Two new books shed more light on the practical uses of Social Media for businesses and causes. And to how how nuanced social media is, these two books come at the subject from quite different viewpoints. Social media has proven to be a catalyst for change in a lot of cases. In The Dragonfly Effect: […]

Universities Brands Are Built, In Part, By College Football

I’m watching University of Oregon versus University of Arizona compete on ESPN right now. Which means I’m also watching these commercials from the two schools and the Pac 10 Conference.

Bomb Scare In Rio, Something You Don’t Want In Your Portfolio

When planning a promotion the agency and the brand want to make it bigger than a simple sweeps, especially today, when you have a digital element integrated into the campaign and if you’re really good, you tie that to an event or brand experience. But sometimes things do not go as planned. Take P&G’s biggest-ever […]

The Holidays Are For Mishaps

Here’s an amusing spot for Lexington Medical Center in West Columbia, SC. This one hits a little close to home. I actually fell through my parents’ attic one time. They don’t build ’em like they used to.

Bargain Hunters Emerge From Their Food Comas

Looks like readers of the Chicago Tribune know what day it is. The media frequently refers to Black Friday as the busiest retail shopping day of the year, but this is not always the case. While it has been one of the busiest days in terms of pedestrian traffic at shopping centers, in terms of […]