Tom Petruno, the markets columnist for The Los Angeles Times, makes some cogent points about our bifurcated economy. It’s painfully difficult to reconcile the plight of the unemployed with the fact that 140 million or more Americans are expected to be out in force shopping this weekend, hoping to give a decent holiday to their [...]
Two new books shed more light on the practical uses of Social Media for businesses and causes. And to how how nuanced social media is, these two books come at the subject from quite different viewpoints. Social media has proven to be a catalyst for change in a lot of cases. In The Dragonfly Effect: [...]
I’m watching University of Oregon versus University of Arizona compete on ESPN right now. Which means I’m also watching these commercials from the two schools and the Pac 10 Conference.
When planning a promotion the agency and the brand want to make it bigger than a simple sweeps, especially today, when you have a digital element integrated into the campaign and if you’re really good, you tie that to an event or brand experience. But sometimes things do not go as planned. Take P&G’s biggest-ever [...]
Here’s an amusing spot for Lexington Medical Center in West Columbia, SC. This one hits a little close to home. I actually fell through my parents’ attic one time. They don’t build ‘em like they used to.
Looks like readers of the Chicago Tribune know what day it is. The media frequently refers to Black Friday as the busiest retail shopping day of the year, but this is not always the case. While it has been one of the busiest days in terms of pedestrian traffic at shopping centers, in terms of [...]
There are all types of Santas out there: Ultra-organized “Savvy Santas,” last minute “Procrastisantas,” even Won’t-Stop-Until-the-Last-Deal-is-Mine “Power Santas.” So this year, Sears and Young & Rubicam Chicago are encouraging everyone to “Be the Santa You Want to Be.” Director Geordie Stevens and The Onion helped bring the idea to life.
The 2010 Rosey Awards is introducing a People’s Choice option this year. You can visit the Rosey’s site now and click through a selection of work curated by the judges and select an entry from any category that you deem worthy of a Rosey. Here’s a TV Spot from BPN in the over $50K category [...]
To promote the 2011 Scion tC sports coupe the car brand and ATTIK kicked off their “Take On the Machine” campaign last August, targeting young, predominantly male drivers across the U.S. At the center of the campaign is an augmented reality game. “This project represents the direction ATTIK is now moving in,” said interactive creative [...]