Dan’s post today on Jeff Goodby’s PR efforts on behalf of Chevy led me to look a little closer at the work his agency is producing for the car company. Pretty pictures and Hal Riney-like voice over make for good commericals. But what about this promise to care for the environment? Isn’t that off brand? [...]
If you’re a regular reader of The Huffington Post, as I am, then you’ve noticed that it’s become a favorite destination of advertising and PR execs to promote…well, whatever they want to promote, usually their industry or themselves. Jeff Goodby takes a slightly different tack, in a post called, “Wish Us Luck: We Are Chevy’s [...]
How Can You Be The Only One To Do What You Do When There Are Thousands Of People Who Do What You Do?
Be Different Or Be Dead by Roy Osing explores “The Only Statement” among other topics meant to encourage business leaders today. Rick Spence, writing in Financial Post, likes Osing’s clarity and sense of purpose. I’ve heard lots of prescription for writing elevator pitches and mission statements, but Osing’s formula strikes me as one of the [...]
You don’t need to work for a large or well known agency to produce marketing communications for Google. According to Ad Age, Johannes Leonardo and Big Spaceship out of New York and Cutwater, Goodness Mfg. and Muhtayzik/Hoffer on the West Coast have all recently completed projects for the search giant. The last, a San Francisco-based [...]
Who says the classic TV commercial is dead? Go ahead, try to avoid this trainwreck.
Ad agency holding companies — Publicis, WPP, Omnicom and IPG — are always being criticized and ridiculed for being outdated in the new world of advertising. BusinessWeek takes an in-depth look at how they’re doing. All of the big agencies are working on multiple fronts to integrate their technology teams more deeply into every aspect [...]