Despite Squabbles About Effectiveness, Online Advertising Continues To Soar

If you sell display advertising on one of the world’s top Web sites, you’ve got plenty to be happy about. According to Brandweek, “the recession doesn’t exist on the Web. At least based on the momentum surrounding online advertising, which is back to it’s pre-downturn, every-quarter-sets-a-record pace.” Advertisers spent $12.1 billion on the Web during […]

Another Beer Brand Enters The Curated Culture Game

What’s Singha TransPortraits? It’s a new project from GERTRUDE and Thai beer brand Singha that claims to be “a worldwide art movement.” Inaugural Singha TransPortraits events are being held in Los Angeles, Paris and Tokyo this month. The campaign culminates with a chance for consumers to win a trip to Singha’s Ultimate Full Moon Party […]

If They’re Good Enough For Howard Gossage And David Ogilvy, They’re Good Enough For You

How popular are coupons today? They’re so incredibly popular people are BUYING them left and right. In fact, Business Insider reports that Restaurant.com sold a whopping 1.5 million coupons nationwide in just 48 hours by telling consumers they were getting in on a Groupon-like deal. The Insider notes that Restuarant.com felt the need to frame […]

Creative Is Chaos, How Do You Draw That?

University of Oregon Advertising professor, Deborah Morrison, is interested in the creative process. Her new book, The Creative Process Illustrated: How Advertising’s Big Ideas Are Born, co-written by W. Glenn Griffin, explores the subject in detail. “We asked writers and art directors to draw how you think,” Morrison said. Morrison and Griffin also asked some […]

If You’re Interested In Cigarette Work, Here’s A List Of Agencies That Do It Well…

If you’re a fan of AMC’s Mad Men, you might be wondering if Sterling Cooper Draper & Price will be able to hold it together after the loss of the Lucky Strike account and Don’s public purge of a self-promo ad in The Times. Last week, I thought Sterling was going to jump from a […]

See A Cool Ad Banner? Keep It!

You know all the display ads that you never bother to look at? Now you can start collecting them in an online scrapbook of sorts. Go ahead and dance! According to Business Insider, the company behind this online innovation is called AdKeeper. Here’s how AdKeeper talks about its new product: With one simple click of […]

Vocal Voices Amplified By The Web Force GAP To Reconsider The Evolution Of Its Identity

GAP Inc scrapped a new logo on Monday just a week after launching it following an “outpouring of comments” online and from customers in support of the original blue box design it’s had for more than 20 years. “We’ve been listening to and watching all of the comments this past week. We heard them say […]

Heads Down, Thumbs Out

Have you ever made a commercial where the audio track overwhelms the acting, the script and everything else about the spot? Crispin Porter & Bogusky has. Okay, okay, there is a point to the spot above that rises above the music. The point is to get off your phone and live! Of course, this point […]