When You’re Drug Free, You Change The Company Name To Match The Domain Name

The Partnership for a Drug-Free America is changing its name to The Partnership at Drugfree.org. I, for one, am thankful that the name change wasn’t to some lame acronym. In support of this change, the organization is launching a new campaign from Euro RSCG New York to introduce its new branding and make the nonprofit […]

Oregon Retailers “Go To The Mattresses” To Save You Money

BedMart, a retailer with 18 Oregon locations, isn’t afraid to bring it. Check out this new attack spot from the company: This commercial takes a really nasty swipe at cross-town mattress purveyor Mattress World and TV pitch woman/owner, Sherry Hiner. Here’s a spot featuring Hiner doing her thing: And here’s another nightmare from BedMart: Sadly, […]

See Side Effects For The Predatory Ex Cons That They Are

Top psychiatrists prescribe the Fisher Wallace Cranial Stimulator to treat Depression, Anxiety and Insomnia. I can’t vouch for their medical device, but I did stay in a Holiday Inn Express last night can point you to the following advertisement from the company. Share

Rockport Is More Than A Town, It’s A Sexy Shoe Brand For Single Models Pretending To Be Yuppies

How’s your commute? I doubt it’s hot, but maybe it could be, with a pair of Rockport shoes on your feet. Yes, I’m kidding. But Rockport is not. “‘Hot Commute’ is all about the lifestyle that Rockport embraces: the active, on-the-go metropolitan style of a modern professional,” says Daniel Tschuemperlin, Senior Vice President of Product […]

No Creepy King, No Problem

These new Burger King spots from Crispin Porter + Bogusky and director Brian Lee Hughes don’t employ the creepy King, but there is physical comedy and an uncomfortableness with homosexuality. You know, the typical frat boy humor from the agency that does it best. Share

It’s Still the Economy, Stupid — So We Need to be Smarter

I love mind-blowingly cool ideas as much as the next creative person — but for ad agencies, that’s only half the solution. Anyone in the advertising business who overlooks sales goals is asking for trouble. Clients need sales, and particularly in this economy, they’ll do whatever it takes to get more. We need people to […]

Every Company Is A Media Company, Hasbro More Than Others

On Sunday, Discovery Kids will become The Hub, a TV network for kids run by Discovery and toy maker Hasbro Inc. According to The Wall Street Journal, Hasbro and Discovery will be closely monitored by consumer advocacy groups that see the manufacturer’s foray into TV as a further blurring of the lines between children’s entertainment […]

Chevy Declares, “We’re Going Hunting–It’s Civic Season.”

“It’s Civic season” is an interesting choice of words. Let’s say that phrase is the one that sticks in a consumer’s head. Taken out of context it could mean it’s time to buy a Civic. [via Make the Logo Bigger] Share

ReThinking The ReStore Pitch

Baldwin& has some strange ideas about motivating people to give household items to Habitat for Humanity’s ReStore. Last time I checked, the ReStore wasn’t seeking used commodes. Gross. No, the ReStore is a great way to support Habitat via contributions of clothes, furniture, golf clubs, computers, etc. There are about 100 other ideas I’d explore […]