The Partnership for a Drug-Free America is changing its name to The Partnership at Drugfree.org. I, for one, am thankful that the name change wasn’t to some lame acronym. In support of this change, the organization is launching a new campaign from Euro RSCG New York to introduce its new branding and make the nonprofit […]
BedMart, a retailer with 18 Oregon locations, isn’t afraid to bring it. Check out this new attack spot from the company: This commercial takes a really nasty swipe at cross-town mattress purveyor Mattress World and TV pitch woman/owner, Sherry Hiner. Here’s a spot featuring Hiner doing her thing: And here’s another nightmare from BedMart: Sadly, […]
Top psychiatrists prescribe the Fisher Wallace Cranial Stimulator to treat Depression, Anxiety and Insomnia. I can’t vouch for their medical device, but I did stay in a Holiday Inn Express last night can point you to the following advertisement from the company.
How’s your commute? I doubt it’s hot, but maybe it could be, with a pair of Rockport shoes on your feet. Yes, I’m kidding. But Rockport is not. “‘Hot Commute’ is all about the lifestyle that Rockport embraces: the active, on-the-go metropolitan style of a modern professional,” says Daniel Tschuemperlin, Senior Vice President of Product […]
Subaru and its ad agency, Carmichael Lynch, are Fighting Mediocrity. Are you? According to BrandFreak, “Subaru is on a bit of a roll. The Outback won Motor Trend’s Sport Utility of the Year last year, among other kudos. And the automaker’s chief marketing executive, Tim Mahoney, was honored in Brandweek’s recent Marketer of the Year […]
These new Burger King spots from Crispin Porter + Bogusky and director Brian Lee Hughes don’t employ the creepy King, but there is physical comedy and an uncomfortableness with homosexuality. You know, the typical frat boy humor from the agency that does it best.
I love mind-blowingly cool ideas as much as the next creative person — but for ad agencies, that’s only half the solution. Anyone in the advertising business who overlooks sales goals is asking for trouble. Clients need sales, and particularly in this economy, they’ll do whatever it takes to get more. We need people to […]
On Sunday, Discovery Kids will become The Hub, a TV network for kids run by Discovery and toy maker Hasbro Inc. According to The Wall Street Journal, Hasbro and Discovery will be closely monitored by consumer advocacy groups that see the manufacturer’s foray into TV as a further blurring of the lines between children’s entertainment […]
“It’s Civic season” is an interesting choice of words. Let’s say that phrase is the one that sticks in a consumer’s head. Taken out of context it could mean it’s time to buy a Civic. [via Make the Logo Bigger]