Vocal Voices Amplified By The Web Force GAP To Reconsider The Evolution Of Its Identity

GAP Inc scrapped a new logo on Monday just a week after launching it following an “outpouring of comments” online and from customers in support of the original blue box design it’s had for more than 20 years. “We’ve been listening to and watching all of the comments this past week. We heard them say […]

Heads Down, Thumbs Out

Have you ever made a commercial where the audio track overwhelms the acting, the script and everything else about the spot? Crispin Porter & Bogusky has. Okay, okay, there is a point to the spot above that rises above the music. The point is to get off your phone and live! Of course, this point […]

Many Are Searched, Few Are Found

Domain name purveyor, Go Daddy, wants to help small business owners find new customers. This is why: Seventy percent of households now use the Internet to find local products and services. Yet many of the local providers of essential services, like barbers, pet groomers and dry cleaners, have a weak Web presence or no Web […]

Dude, Email Me

Adweek is out with its Digital Hot List 2010. One article in the special edition features five “key execs under 30 who are setting the pace.” Of the five trailblazers listed, I’m most interested in Ben Lerer, Co-founder of Thrillist. Actually, I’m interested in his business model, which relies heavily on the email platform. Thrillist […]

Yes, Money Can Buy Hipster Caché

Several years ago I pitched Camel on the idea of starting a record label. The idea was for the brand to “discover” emerging artists and support them by producing their first album, which would then be distributed via Camel.com and the brand’s event series, as well as through traditional merchandising channels. There really ought to […]

A Good Day To Say “I Do”

We went to a wedding yesterday. Apparently it’s something a lot of people will be doing today, as well. Brides magazine estimates that 31,050 couples will be married today — almost 10 times as many as marry on a typical Sunday — to take advantage of the perceived benefits of writing one’s wedding date as […]

What Works For The Matrix, Also Works For Rip Curl

Timeslice Films Rip Curl conducted an ambitious bullet-time shoot in Malaysia’s Sunway Lagoon Wavepool featuring surfers Mick Fanning, Stephanie Gilmore, Owen Wright and Matt Wilkinson. The two-day rental of Sunway Lagoon Wavepool allowed Rip Curl and Timeslice to operate in a more stable environment than the open ocean offers. The Rip Curl surfers were repeatedly […]

Holding Company Aggregates Its Social Elements — Seeks More In The Sum

Euro RSCG Worldwide has officially launched Euro RSCG Social, a new cross-discipline, cross-leadership social media arm of the global agency network. “We put digital at the core of our agencies globally back in 2005. Today we’re probably doing more in the social media space than any other agency globally and this move simply groups all […]

Utah Symphony Passes The Baton To Patrons

As a way to call attention to Utah Symphony’s new conductor, Riester’s Jeff Bagley got a bunch of famous and everyday Utahns to “play” conductor. Of course, it takes loads of talent and training to conduct an orchestra. Even so, the idea that one “could” conduct is an attractive thought and one that may lead […]

If You Have To Say “I’m Not A Witch,” You’re Already Guilty. Have We Learned Nothing From American History?

Christine O’Donnell is running for U.S. Senate in Delaware. And we all know what a beauty contest these elections can turn into. Did I say beauty contest, I meant mud bath. We all know what a mud bath these elections can turn into. [via Adfreak] Share