With the launch of its latest content play, Kraft Foods is hoping moms will laugh out loud (LOL). Of course, Kraft is no stranger to content. According to Chicago Tribune, the company debuted “Kraft Television Theater” in 1947 to to promote new products including sliced process cheese (1950) and Cheez Whiz (1952). Julie Fleischer, Kraft’s […]
I have to admit, after seeing so many me-too books on social media and web 2.0 this year, I wasn’t expecting much from Scott Stratten’s UnMarketing: Stop Marketing. Start Engaging. “UnMarketing” sounds, well, unctuous. But I was surprised as to how much I enjoyed it. First and foremost, Stratten has a good sense of humor […]
RPA in Santa Monica, along with ShadowMachine–the producers of the Emmy Award-winning show Robot Chicken–present didactic puppets on behalf of Farmer’s Insurance.
Mother London and recording artist Jona Lewie have teamed up to sell Ikea kitchens, which in no way resemble your grandma’s kitchen. [via Brandfreak]
Sure, he was Mr. Cunningham on Happy Days, but I also remember him being the proud spokesman for Glad trash bags. Happy Days Star Tom Bosley Dead at 83.
DeVito/Verdi has been doing outstanding work in the hospital category for years. Now the New York agency is back for more. This time for Abington Memorial Hospital in suburban Philadelphia.
Microsoft Office for Mac 2011 presents “Id3a01ogy” — a three part web documentary series that delves into the creative process. id3a01ogy is directed by Dennis Liu. This is how Liu describes the project: “It basically celebrates ‘ideas’ and creative thinking. Our subjects range from a Hollywood screenwriter/literary manager, to start-up company owners and educators. The […]
Agencies are not exactly seen as paragons of innovation, but there are some smart people working to change that. Portland agency Fight, for instance, has introduced variable pricing, a simple concept based on supply (of their time) and demand (for their time). How Fight varies their rate is explained in detail on their site, but […]