Digital Is Great For Targeting A Niche, But That Niche Needs To Be Sufficiently Large And You Have To “Own It” To Make Money

Poynter Online is running an interesting interview with Rafat Ali, who built and eventually sold paidContent to Guardian Media Group in 2008. Ali says he’s bullish on the news business because of the obvious need for scale, and the fact that only a couple of star properties ever achieve the kind of scale necessary to […]

VW Takes Film Buffs To Iconic Locations

Volkswagen’s “See Film Differently” campaign from DDB/London celebrates iconic film locations by, “turning the camera on locations.” Natalie Lamont, Volkswagen Communications Manager, says, “Volkswagen is of course all about cars, but we love film as well. Our ‘See Film Differently’ platform is about sharing this passion with other fans and enabling them to see films […]

Have Narrative, Move Product

Abe’s Market, an e-commerce hub that opened in October 2009 sells natural, organic and eco-friendly products from more than 180 small businesses around the country. The Web site’s founders — Jon Polin, 40, and Richard Demb, 33, say Abe’s offer customers something that eBay and Amazon cannot. Namely, stories about decent, hardworking people who make […]

They’re Seeing Green In California

Here’s a spot in favor of Proposition 19, which would regulate, control, and tax marijuana in California: Is this an argument that would sway the public? We’ll see. You can find out more about the sponsors of this spot at

More Ad People In Politics? It Might Help Us Be Better Ad People

Longtime friend of AdPulp and CEO of The Next Wave, David Esrati, ran again for Congress this year. And he didn’t make it past the primary in his Ohip district. But he thinks more ad people should run for office. Why? Because it’s an eye-opener. And all those people in marketing and advertising, who have […]

Touch The Ball

ING DIRECT USA, the nation’s largest direct bank and largest thrift, is dedicated to inspiring Americans to become a nation of savers. Apparently, all Americans need to do is “touch the ball.” “For the past decade, ING DIRECT has made banking simple through innovative products that add value, not aggravation,” says Arkadi Kuhlmann, President and […]

Come See The Creepy Side Of Sears

I gotta admit, I don’t think about Sears much. Haven’t bought anything there in years and yes, I’ll always remember it as the place where my grandfather would park the car when he took us to the mall. But Sears is still alive. Sort of. You can see more of Sears’ Sears’ pursuit of the […]

Creativity Might Be Random, But The Pursuit Of It Is Not

PORTLAND–Kell’s Irish Pub, an historic spot in Old Town, is a cozy spot for today’s Portland Ad Fed Luncheon with Professor Deb Morrison from University of Oregon’s advertising program. Morrison’s new book with co-author W. Glenn Griffin, The Creative Process Illustrated: How Advertising’s Big Ideas Are Born, was published by How last month, and the […]