I gotta admit, I don't think about Sears much. Haven't bought anything there in years and yes, I'll always remember it as the place where my grandfather would park the car when he took us to the mall. But Sears is still alive. Sort of. You can see more of Sears' Sears' pursuit of the zombie shopper here, and befriend Zombie Shopper on Twitter. I appreciate the whimsy, but I wonder if this'll help resurrect Sears' …
Creativity Might Be Random, But The Pursuit Of It Is Not
PORTLAND--Kell's Irish Pub, an historic spot in Old Town, is a cozy spot for today's Portland Ad Fed Luncheon with Professor Deb Morrison from University of Oregon's advertising program. Morrison's new book with co-author W. Glenn Griffin, The Creative Process Illustrated: How Advertising's Big Ideas Are Born, was published by How last month, and the good professor is here to discuss the new book in detail. As …
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Spotlight on NW Creative: Seattle Gear, People And Music
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington. The brand has a particularly inventive Seattle ad agency on the account and they're helping to break out Seattle indie band The Cave Singers. JanSport's advertising campaign features footage from the brand's first-annual Bonfire Sessions, a secret campfire concert set under the stars, convening music fans with the outdoors. The …
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Against Government Waste, But For Big-Bugdet Spots
An organization called Citizens Against Government Waste is stimulating the economy by spending a lot to make and run this spot. I have no objection to reducing government waste, but if you're curious, according to its website, these Citizens represent the legacy of the Grace Commission, which was a...you guessed it...government-mandated commission appointed by Ronald Reagan. And according to Wikipedia, Congress …
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Help A Reporter Out, Help Yourself Out
Help A Reporter Out is a service that connects reporters with sources. A recent article on Open Forum suggests that answering media queries can be a great way to share expertise and get the word out about your company. "Reporters' queries are aggregated, categorized and distributed via e-mail to subscribers several times a day," said Leyl Master Black of Spark PR. "When you find a relevant query, send the reporter a …
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Yet Another Facebook Story: Some B2B Marketers Find It Slow Going
According to The Wall Street Journal, B-to-B businesses are having a harder time connecting with their target audience on Facebook than their B-to-C counterparts. Thankfully, the reporter explores the other side of this story, as well. Some B-to-B owners say social networking is actually ideal for their demographic since it can take months for their kind of buyers to commit to a purchase. The products and services …
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Can Brand “Movements” Really Go Anywhere?
We all know that there are some agencies, marketing gurus, and other folks who are pushing the idea of creating "movements" around brands. I've been very curious about the philosophy surrounding this for some time. Now, getting people to participate in any sort of movement is rare, and requires to some extent time and dedication. And whether you like him as a candidate or President or not, Barack Obama inspired …
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Spotlight on NW Creative: Portland Agencies Are Hiring
Is the economy thawing? If you read the tea leaves, a.k.a. Job Board at Portland Creative List correctly, you might quickly come to that conclusion. All told, Portland Creative List has 37 jobs openings listed at this time. No copywriters need apply, but if you're a Web Developer, you're in luck. …
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Check In For Charity
According to The New York Times, Oakland-based Earthjustice, a nonprofit environmental law firm, has found an innovative way to raise money and bring attention to their cause. Earthjustice teamed with location based service, Foursquare, to create a check-in-and-give campaign. As the ad says, "Every time you check in, an Earthjustice donor will donate $10 to protect endangered species." Ray Wan, the marketing manager …
Talking Bass Says “Catch Me” In Long-Winded Monlogues
Colle+McVoy has released a new campaign for its client Recreational Boating & Fishing Foundation. The Foundation's Anglers' Legacy program is aimed at tapping into people's passion for fishing by asking them to introduce the sport to someone new. I actually love the pace of the second, longer form spot. It's soooooo sloooowwwww and that's an excellent way to grab someone's attention today--provided you can also …
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