Creativity–along with several other media outlets–is reporting that Andrew Keller is the new CEO of Crispin Porter & Bogusky. To the outside world, it was unclear who’d be the next leader of CPB, but top management within apparently made the call sometime ago. “We probably decided about a year ago that Andrew would be the [...]
Looking for Transparency in Marketing? Sorry, There’s Nothing There
October 27, 2010 By 1 Comment
It’s another buzzword: Transparency. And even in this age of social media, it’s hard to find. Think of the type of products you buy. Who makes your clothing? Who grows your food? Who assembled your iPhone? Chances are, you don’t know. That’s OK. Most people really don’t want to know. It’s also the kind of [...]
MyFaceSpace Rides Again
October 27, 2010 By Leave a Comment
At long last, MySpace is looking shiny and new again. Welcome to the new MyspaceMyspace | Myspace Video According to MySpace President Michael Jones the News Corp.-owned site will no longer seek to compete with Facebook, but rather complement it. “Our focus is social entertainment,” he said. “Niche players have long staying power.” By complementing [...]
Hey Shorty!
October 27, 2010 By Leave a Comment
The number of 15-second television commercials has jumped more than 70 percent in five years to nearly 5.5 million last year, according to Nielsen. They made up 34 percent of all national ads on the air last year, up from 29 percent in 2005. “It becomes a very seductive thing to get your message out [...]
The Right Man In The Right Vertical
October 26, 2010 By Leave a Comment
Henry Blodget of Business Insider recently sat down with Jim Grant, one of the country’s premier financial analysts and historians. A former Barron’s staff writer, Grant founded Grant’s Interest Rate Observer close to 30 years ago. Even in an age of 24/7 online news, the publication remains one of the leading authorities on debt, bonds, [...]
Trumpet Blows New Orleans’ Horn
October 26, 2010 By Leave a Comment
Nola.gov is live and it’s another perfect expression of Trumpet’s love for the Crescent City. Replacing what was a poor fit in name and design, the new site is more interactive and reflects the mayor’s objectives to make the government more transparent and effective. Trumpet accomplished the entire redesign and framework of the revamped website. [...]
On This Site Stood…
October 26, 2010 By Leave a Comment
The I-75 Project is a public art installation from Norm Magnusson. “Are they real?” is a question viewers frequently ask, meaning “are they state-sponsored?” Magnusson loves this confusion and hopes to slip a message in while people are mulling it over. These markers are just the kind of public art he really enjoys: gently assertive [...]
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