On Twitter, Logos Have Feelings Too

Some people are dumping on The Gap’s new logo. Someone’s out there defending it.

Kodak Turns Into An Adjective

Taking its cue from hip-hop artists, Kodak launches a new campaign whereby if something’s cool, it’s “So Kodak.” PR Newswire has the story: Rihanna, Drake, Trey Songz and Pitbull are the faces of Kodak’s new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, […]

Lean Forward With MSNBC

According to The New York Times, this multimillion-dollar ad campaign is a long time coming for the 14-year-old MSNBC. “When you’re clear about who you are, you actually make money,” said Sharon Otterman, the chief marketing officer for MSNBC, who started work there one year ago.

Doughnuts Don’t Vote

Top Pot Doughnuts in Seattle is not your normal fried batter purveyor. So, it’s not surprising that they go all out when they enter a contest. Our doughnuts need you! from Top Pot Doughnuts on Vimeo. By the way, Wexley School for Girls is just a few doors down from this Seattle landmark.

Yes, Navy Beans

Here’s some new work from Sons and Daughters director Matthew Swanson for Apple Auto Glass via JAN Kelley Marketing of Burlington, Ontario. I have to think these spots will get the attention of motorists in need of windshield repair. There’s just strange enough to break through.

Next Time You’re Charged By A Bull At ORD Or LGA, Show ‘Em Your Samsonite Spinner

Once upon a time Samsonite was based in Denver. And once upon a time this copywriter worked on the Samsonite account. I didn’t get to add any suitcase commercials to my reel but that’s not a problem for Boston-based independent Connelly Partners, who is out with this new bullfighting spot–Connelly’s first for the iconic American […]

An Epic In 30 Seconds

Sprint is extending its “Epic Mini Movies” advertising campaign via a national contest that encourages consumers to submit their own Epic Mini Movies for a chance to win $25,000. Here’s one of the brand’s spots: Videos up to 30 seconds in length can be uploaded at YouTube. There’s also an instructional video for the contest […]

Jenga Product Placement In New ESPN Ad

WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks.

Pot Stirrer Grabs His Spoon

Michael Wolff has agreed to become editorial director of a group of trade publications that includes Adweek, Brandweek and Mediaweek. Wolff is a famous media firebrand. He writes a Vanity Fair column, he founded and runs Newser, an aggregator, and Wolff is the author of Burn Rate: How I Survived the Gold Rush Years on […]