If you believe the Republican National Committee, San Francisco has a brand identity problem. It’s the city where liberalism has run amok, a liberalism best contained on that tiny peninsula. Here’s what The New York Times is reporting: In the waning days of a highly charged election season, Republicans near and far are united against [...]
The Marketing section of the bookstore has been overflowing with interesting new books trying to make some sense of the new world of advertising and marketing in these hyper-connected times. I’d like to mention the new ones that have come my way: In Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money [...]
According to The Guardian, Catfish Farmers of America (CFA) and the Catfish Institute, are claiming that Chinese and Vietnamese catfish fillets are tainted with pollutants and antibiotics. The institute is calling for country of origin labels on catfish, and the farmers’ body wants the Obama administration to inspect all imports. But a seafood industry trade [...]
According to the Los Angeles Times, money from political advertising is filling the bank accounts of local TV stations. Candidates and supporters are caught up in a frenetic advertising blitz, on pace to drop a record $3 billion, according to analysts who monitor spending. Most of the money is going to an old-media workhorse: local [...]
Here, in the actual words of the day, are what some negative ads of 1800 might have looked like, courtesy of Reason magazine. That’s some good copywriting.
Khoi Vinh, formerly of The New York Times is often asked his opinions on the cavalcade of publications rushing to the iPad. Here’s what he has to say about magazines on the iPad: My opinion about iPad-based magazines is that they run counter to how people use tablets today and, unless something changes, will remain [...]
An auction of office equipment and movie memorabilia was held earlier this year at the Movie Gallery/Hollywood Entertainment headquarters in Wilsonville. Now the bankrupt company is preparing to auction off its brand names, digital assets and customer information. According to The Oregonian, the Nov. 9 auction will be handled by the valuation firm Streambank of [...]
Mediaweek reports that there’s a new ad network in town, one that ties together highbrow audiences who read The Economist, Christian Science Monitor, Mother Jones, The New Republic, Talking Points Memo, Daily Kos, The Chronicle of Higher Education and other like-minded periodicals. The Ideas People Channel is the umbrella name for the network. Executives said [...]