Jets Bring The Game (And Their Social Strategy) To Facebook

The New York Jets, with help from Arkadium, have entered the social gaming space on Facebook, with the launch of Ultimate Fan. From rooting for their favorite team to predicting game scores to holding a virtual tailgate with fans all over the country, there is a component of the game for everyone, no matter which […]

Samsung Galaxy 580 Poweful Enough To Get People Dancing Like Children

Agency: The Viral Factory

The American Mood Is Enhanced By One Conscious Person At A Time

Strategy One, an Edelman company, is out with new survey results that paint a cup half empty scenario for the American economy and our frame of mind. Almost two in three of the 1,043 Americans surveyed (65%) say a double-dip recession — defined as a recession followed by a short-lived recovery, followed by another recession […]

National Media Brand Executes Localization And Personalization Strategies

Toronto agency Reason Partners is out with new work for The Weather Network. The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different imagery and a unique resolution. The Weather Network – Tofino from Reason Partners on Vimeo. The Weather Network – Calgary from Reason Partners on Vimeo. The Weather […]

Spotlight on NW Creative: Hammy’s Pizza

Hammy’s Pizza in Southeast Portland is not the perfect place for pompous snobs to eat. Hammy’s Pizza ‘Pompous Snob Intro’ from Brian Belefant on Vimeo. Portland actor Christopher Toyne portrays the antithesis of Hammy’s target — rich, elderly, and erudite — and he tries to convince viewers that he’s far too superior to enjoy Hammy’s […]

B Movie Archtype Used To Promote Flavored Top Shelf Vodka

According to Brandfreak, Quentin Tarantino is back with this short film Lemon Drop, a 10-minute webvertainment venture by TBWA\Chiat\Day on behalf of Absolut’s lemony brand. But Brandweek jests, this branded short was actually directed by Traktor. Whoever made it and however derivative it is, will this effort sell more Absolut Lemon vodka? That’s what the […]

Will The Real Joan Holloway Please Stand And Face The Camera

Adrants is reporting that there’s a search on for a Mad Men-like ad agency willing to open its doors to a reality television crew. Here’s the casting call: Major network television production company is casting for a new series surrounding the lives based around the hottest Ad Agencies in America. Looking for MAD MEN type […]

The ATL Gets An Egotist Boost

Atlanta has always been a bit of an anemic market for ad agencies. Many great talented creatives got a start here by going through The Creative Circus and The Portfolio Center. But few agencies here, if any, have done consistently great work and grown sufficiently to become influential in the city or the industry. So […]

Toyota Courts Hispanics Who Show Their Pride

With all the anti-illegal immigration fervor in the country right now, somebody’s not gonna like this. MediaPost reports on Toyota’s latest venture to reach out to Hispanics: The effort, “Somos Muchos Latinos. Somos Muchos Toyota” (“Somos muchos” means “We are many “) focuses on a series of 100 or so limited-edition decals specific to dozens […]

There’s “The Work” And There’s Work, The Latter Fuels The Former

People who work in advertising often held very different jobs before entering the business. Some drove a cab, others sold bonds on Wall Street. There are as many migration stories as there are ad people. Sometimes, the early experience informs one’s ad career, other times people are just happy to have an ad career. Best […]