Mitch Spolan, Yahoo!'s Vice President of North American Field Sales, wants us to approach the digital ad space like the blank canvas that it is. He wants us to spatter paint on it, chew on it and maybe bleed on it. Presumably, because he'll be more able to sell our creative output when we really get into it and make not ads, not art. Writing on Business Insider, Spolan argues: Advertising content produced for the Web …
Continue Reading about Free Your Mind And The Banner Ad Will Follow →