Tubes, If You Don’t Like Them, Then Change Your Mind

72andSunny has enlisted actor/comedian Danny McBride from the cult-favorite HBO show Eastbound and Down to move some athletic shoes for client K-Swiss. There’s also this web-only swear-word laden pitch to the K-Swiss “suits” delivered by Mr. Kenny Powers, a.k.a. McBride. [via Brandfreak]

You Are Not Your Follower Counts, Alexa Rankings, Etc.

Social media professional, Chris Brogan, meditating on the Internet’s impact on “time and friendship” wonders if a “social crash” may be imminent. If I talk to 100 people on twitter for 6 minutes each, that’s 10 hours. If I respond personally to 120 of the 600 or so emails and contacts I get a day, […]

Seattle’s Best Is Taking Their Coffee To The Canadian People

Creature has commenced an experiential road trip through Canada documenting the culture around coffee, during which the brand will share 1000 cups of coffee. The photography taken on the trip will be used in Seattle’s Best Coffee cafes all over the world. The brand’s mission is to re-contextualize the coffee world and change the conversation […]

Someone Tell Bjork, Iceland’s Full Of Fake Guitars Now

To the surprise of my friends, I don’t own/play Guitar Hero or Rock Band. I suppose I’d like it, I just never got the inclination to spend money on a fake guitar with no strings. Apparently the folks at PowerGig, makers of a real six-string guitar that’s also designed for video game use, feel the […]

Rocket Scientists Like The VAIO

The first rocket to reach the moon had less computing power than today’s Sony VAIO notebook. Which raised the question: can a Sony VAIO laptop with Intel processors launch a rocket into space? To test the premise, 180LA paired eight brilliant high school students with Tom Atchison, founder of Rocket Mavericks, using Sony VAIO laptops […]

Kodak Believes It’s Time For A “Printervention”

In new DRTV and DRDTV (Direct Response Digital TV) spots, Kodak and Deutsch continue the “Print and Prosper” campaign that works to expose the crime of high-priced printer ink. This ad seems makes fun of direct response advertising, while simultaneously embracing it and putting the time-honored pitchman to work for the brand. Visit Kodak Save […]

Freelance Journalism Is Goin’ Mobile

The media upheaval of the last decade has left many journalists without permanent work homes. But they’re still looking for ways to ply their trade. The New York Times looks at one effort that’s taking advantage of the new mobile society: The magazine, called Nomad Editions and created by a New York start-up of the […]

My Inbox Is Gonna Keep On Keepin’ On

In my current copywriting gig, I write a lot of sales-related e-mails on behalf of clients. So it’s not lost on me that people feel flooded with irrelevant e-mails, or simply ignore a ton of them. I’ve also taken notice that quick posts on Facebook and Twitter have reduced the amount of personal e-mails I […]

Fast Times At Advertising High

I stumbled onto studying advertising mid-way through college. I don’t think it occurred to me in high school that advertising would be a career option. But Minneapolis agency OLSON is reaching out to high schoolers in an attempt to both diversify the business and get young folks interested in advertising. From The Minneapolis Star-Tribune: BrandLab […]

Nash Brings His Playmaking Ability To Another Arena

According to Ad Age, Phoenix Suns basketball star Steve Nash and Deutsch’s Michael Duda are opening a marketing consultancy firm dubbed Consigliere. The firm is armed with a $20 million investment fund, which it will use to take stakes in start-up companies. Nash and Duda want entrepreneurs to consider marketing not as an afterthought, but […]