This is classic footage of Alex Bogusky and his dad Bill.
Miles Galliford, co-founder of SubHub, a company that makes it easy to build a membership site and charge for access to premium content, says, the number one reason that people pay for content is because they can’t get the information they need elsewhere for free. Writing on Marketing Profs, Galliford argues: “Successful membership websites tend […]
Here’s some new work for Puma from Droga5. The San Francisco Egotist says, “not a single frame of it feels forced or fake.” Okay, but the decision to go after the “after hours athlete,” instead of real athletes, is a bit forced.
The Times of London has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore. This is why: Currently the Financial Times and The Wall Street Journal are the only other major […]
We’ve been hearing about location-based apps for a while. This one sounds like a big one. From The New York Times: Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers — even inside the dressing room […]
MINI is introducing new 15-second TV commercials to support its MINI Countryman, a vehicle that purports to “bridge the gap between urban and country life.”
The Wall Street Journal is reporting that Apple’s foray into the creation of mobile advertising on behalf of big brands is going, but slowly. Since launching its iAd mobile advertising service on July 1, Apple has been slow to roll it out. Of the 17 launch partners Apple named for iAd, only Unilever PLC and […]
This isn’t as big a deal as the DraftFCB merger, but it is another sign of the times. From The Minneapolis Star-Tribune: Campbell Mithun, the storied Minneapolis advertising agency that gave consumers the iconic Hamm’s bear to sell beer and a very young John Denver singing for Northwestern National Bank (now Wells Fargo & Co.), […]