Video Is Gold For Gary V.

In pursuit of a winning testimonial, Viddler was wise to visit the home of Wine Library in Springfield, New Jersey. Because that’s where Gary Vaynerchuk works! I love how Vaynerchuk says, “The wine world needs an advocate, the wine world needs me. They need the person who knows about wine but doesn’t want to be […]

Nothing’s “Stickier” Than A Popular Tune

I was reading something about how Cotton is using Facebook to its advantage, which is great, but I’m more interested in what the brand is doing on TV. Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what’s even better is the time and effort put into these songs. These […]

Wired Confuses Death With Evolution (Thankfully, We’re Not Looking To Wired For Answers)

In response to the rise of the application economy, Wired is running a sensational piece about the web being dead. Yawn… But Wired is not alone in this. Pete Blackshaw, one of the most trusted voices in the marcom space, is asking, “Do brand websites still matter?” Behind his rhetorical question is the idea that […]

The Smart Swarm Teaches Us About Nature’s Crowdsourcers

These days, it’s hard to avoid talk of “the wisdom of the crowds” or how to engage mass amounts of people with marketing. So can we predict the behavior of humans by studying nature? Peter Miller says yes in The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision […]

Pamela Gorman Is Gunning For A House Seat

Pamela Gorman is “Arizona’s conservative choice for Congress,” a fact she makes perfectly clear in the following commercial. I disagree with just about everything Gorman stands for, except for one thing. That one thing is the need to speak persuasively to one’s best prospects. I don’t know why candidates on the right have an easier […]

Nordstrom.com Clicking Video, Mobile And Social Boxes

Seattle-based retailer, Nordstrom, which operates 193 stores in 28 states, is investing in its online store. Seattle Times reports that Nordstrom’s new site–three years in the making–promises easier navigation, bigger photos and a prominent place where people can express their thoughts about the latest trends. Executive Vice President Jamie Nordstrom, who oversees the company’s direct […]

Feeding Fearless Gobblers And Largemouth Yuppies Alike

Seattle Fish Company of New Mexico–with the help of 3 Advertising in Albuquerque–has issued a buying guide for its restaurant customers. The guide clearly identifies the various types of customers a restaurant might serve and their seafood preferences. There’s some great copy here. For instance: ENLIGHTENED EPICUREAN The Enlightened Epicurean can be found in environmentally […]

Principals With Principles

Hall of Fame Copywriter, Ed McCabe, is kindly answering questions about the ad industry, sent to The Times by fans of AMC’s hit show, Mad Men. Question: What product or service are you most happy with being able to help and, conversely, which one are you sorry you helped? I do not mean which campaign […]

I’d Like To See Stations Reject Ads On The Basis That They Suck

Washington Post reports that MSNBC rejected the following political ad for violating its advertising policy by attacking an individual business directly. MoveOn executive director Justin Ruben said the rejection was “the height of hypocrisy” and accused MSNBC and its corporate parent, General Electric Co., of trying to protect Target from consumer anger. Minneapolis-based Target stirred […]

Fade In: The Ace Hotel

Ace Hotel in New York City is the setting for three short films, thanks to a deal put together by Massify — a social media Web site where filmmakers, actors, crew members and editors showcase their work and coordinate new projects — and Killer Films. Killer Films, Ace Hotel, and Massify from Massify on Vimeo. […]