The following article is by Charlie Quirk, an account executive at the Overland Agency in Portland Oregon. He’s also the head coach of the Portland Power Australian Rules Football Club. Social Media Marketing Success…Wait For It No marketing conversation today is ever complete without a discussion about social media. These conversations usually feature a rich […]
Portland agency ID Branding has come up with a winning idea for the city’s most famous retailer, Powell’s Books. According to Doug Lowell of IDB: The idea is fairly simple on paper (execution was not quite so simple): we create a photobooth-type experience inside the store that lets customers have their picture taken in front […]
I work at what you’d consider an integrated, full-service agency. But in this world of exploding tactics and new media everything, trying to put together a truly comprehensive, multi-media campaign that builds brands, engages consumers and drives sales seems impossible. Or is it? Theoretically, of course, one agency can do it all, but think about […]
According to The Texas Tribune, 24 newspapers around the Longhorn state, ran a full-page ad yesterday with a picture of Gov. Rick Perry and the word “coward” in large, capital letters. Back to Basics PAC, the anti-Perry group behind the ad, did receive push back from one paper. Heart-owned Houston Chronicle opted not to run […]
Seattle-based Creature is unleashing Pacifico’s new experiential and content play, WebTrek. WebTrek is online journey that parallels the real-life story captured in the surfing documentary, Grey Whale Sessions. The film’s trailer serves as a jumping off point into the online version of a Pacifico journey which requires some creative problem solving to find your way […]
Nissan is “shifting” its brand advertising. The number three best selling Japanese car company wants to focus its message on innovation now. The first of the new “innovation” ads debuts Aug. 28 during the ESPN College Football Preview Show. According to The New York Times, actor Robert Downey Jr. is the new voice-over announcer for […]
We don’t cover accounts wins or personnel moves very often. There are other less interesting places for that. However, I’m making an exception today in order to highlight this bit of news from Stuart Elliott of The New York Times. SeaWorld Parks and Entertainment, Orlando, Fla., owned by the Blackstone Group, hired BFG Communications, Hilton […]
Rebecca Cullers of Adfreak isn’t sure what the following Diet Mountan Dew spot is trying to say. Perhaps I can assist Cullers and any others that may be wondering what it’s all about. If you want to soar with the eagles, you need to drink a soda with talons.