Brands That Push Messages Out, Now Starting To Listen

“Relax, said the night man, We are programmed to receive.” -The Eagles Irina Slutsky of Geek Entertainment TV is now writing news for Ad Age. Well done, Ad Age. Today, Slutsky introduces us to two women–Beth LaPierre and Susan Beebe–chief listening officers at Kodak and Dell, respectively. “In a world where marketing managers are eager […]

Does Arby’s Need A New Agency–Or A New Menu?

It was total randomness, but today at lunch I was driving around and spotted a place that I could eat and do some reading, because it was practically empty: Arby’s. And as reported recently, like here in Business First of Columbus, Arby’s is looking for a new agency. “We are deeply involved in analysis and […]

DDB LA and Jeremy Irons Team Up For Mocumentary, But One With A Very Real Agenda

Californians use 19 billion plastic bags a year. Heal the Bay thinks there’s a better way.

London Fog Finds Perfect Fit With Hendricks

It’s good to see Mad Men star Christina Hendricks in a London Fog. Or just about any other garment, for that matter. Mad Men fans will recall that London Fog was featured on the show last season. Don wanted to wrap the brand’s classic trench around a nude model, you know, to inject some life […]

Make Mine One-Of-A-Kind

At a time when computerized automation is the way of the world and even things like ads are becoming mass-produced commodities, there’s a counter current that’s also running strong. The counter current is our growing desire for hand-made one-of-a-kind products. According to The Wall Street Journal there’s a growing number of companies entering the customization […]

Ground Score

Imagine coming home from work to find a bag of free groceries waiting on your doorstep. That’s what 1000 households in Opelousas, La. found when Save-a-Lot supermarket ran a promotion in their city. According to Ad Age, Mark Kotcher, director of brand marketing and design for Save-a-Lot said the company wanted to do something different […]

Having Trouble Understanding Marketing Today? Study Physics.

Dan Cobley is a marketing director at Google. He’s also a student of physics.

Mormons Get A Brand Makeover

What’s the first thing you think of when you hear the word “Mormon”? If you’re like most people, your answer is probably polygamy, Utah or missionaries. But the Church of Later Day Saints is much bigger than that. In fact, it’s big enough to include surfers, skate rats and motorcycle riders. [via Make The Logo […]

Crazy Rocker Cats Sell Oven-Toasted Subs – LOL

I adore this lead from Brandfreak writer, T.L. Stanley: “A word of warning: If you’re on an acid trip right now, or think of taking a tab, don’t watch these ads.” The new Quiznos ad comes from WongDoody, an agency known for its excellent work. But this time they haven’t won the critics over. Tim […]

Cowboys Franchise Offers Fans The Experiences They’re Looking For, Gets Filthy Rich In The Process

We tend to think of NFL football teams, not as brands, rather as teams. Which is the way it should be; nevertheless NFL teams are big business, partly because each NFL team is a strong brand. Yet these strong brands are not immune from recessionary pressures. According to Forbes, NFL team values fell two percent […]