McDonald’s wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom. What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course. By the way, an axiom […]
Oregon Senator Ron Wyden is different. Like Oregon. I don’t know that I believe outsider claims from any Senator, however well meaning. The deal with being a Senator is that you’re actually the ultimate insider and you’re going to use that influence in ways you and your constituents see fit. Anyway, the Wyden spot above […]
Here’s a guerrilla marketing stunt gone bad. From SFGate.com: L.A.-based Davis Elen Advertising has taken responsibility for last week’s advertising stunt for the Las Vegas version of the Mafia Wars online game. The advertising company glued dozens of fake $25,000 bills to city sidewalks to build “buzz” for the popular game, produced by Zynga Game […]
Writing in Ad Age, CCO of High Wide & Handsome, Mike Wolfsohn, writes that when it comes to being a great hire for an agency, there should be more value given to creatives than just what’s in their books: Now that I’m in the position of hiring creatives, I’m convinced there’s no correlation between the […]
Given that HBO walked away with 25 Primetime Emmy Awards, the most of any network for the eighth year in a row, last night, it might be a good time to pause and ask, “Why is HBO so damn good at what they do?” Vanity Fair spoke to Michael Lombardo, president, HBO programming, to find […]
Sometimes the music makes the ad. That’s clearly the case for FreeCreditScore.com. A fact which makes a nationwide band search–which is a “been there, done that” idea–brand appropriate. The summer-long search concluded with The Victorious Secrets, a band from Detroit as the winner. The band emerged as America’s favorite in a competition that began with […]
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