The “ad” below was sent to me by email today. Here’s some of the lead copy that goes along with it: “Celebrate ANA’s 100th anniversary by connecting with your colleagues–senior marketers and chief marketing officers–for an event, one hundred years in the making, that will bring you cutting-edge trends and ideas from the industry.” It […]
What if all the crap your friends post to Facebook, Twitter, YouTube etc. everyday came packaged in a slick online magazine? According to Fast Company, Flipboard was founded by Evan Doll, a former iPhone engineer at Apple, and Mike McCue. The company just snagged $10.5 million in startup cash from such luminaries as Twitter co-founder […]
Writing on BNET Media Blog, Catharine Taylor issues a warning for all the folks looking to re-create the Old Spice sensation. It takes a special brand of marketer and ad agency to pull such a thing off, and, as anyone in the ad industry will tell you, that’s much easier said than done. It’s no […]
Sukle, recognizing that “frugality is en vogue like never before,” is presenting new work for Denver Water. To demonstrate the proposition and lead by example, Denver Water and Sukle reused old billboards and placed a thin vinyl snipe over the existing art, using only 8% of the vinyl that a newly printed board would.
American Family Insurance has no gecko, but they the company’s marketing pros do have a clue. According to Ad Age, the brand’s content play, “In Gayle We Trust,” is now entering its second season with an even stronger focus on targeting and tracking new customers. American Family is also bring gaming to the forefront with […]
One of the more interesting side effects of the popularity of AMC’s “Mad Men” (which starts its 4th season on Sunday) is that the show has thrown a spotlight on the ad industry. And let’s be honest, most people who don’t work in the ad biz, or don’t really know anyone who does, haven’t got […]