I finally joined purveyor of daily deals, Groupon, tonight and I was amazed to find how well it’s working for some local Portland restaurants. Wild Abandon recently sold 2861 $12 Groupons, while Elephants Delicatessen sold 7206 $7 deals. Groupon uses the power of the crowd to drive prices down and volume up–the deal doesn’t go […]
In this remake of Pepsi’s classic 1995 commercial, the Pepsi Max truck driver shows us what can happen when one overshares personal “data” on a social network.
What if all the crap your friends post to Facebook, Twitter, YouTube etc. everyday came packaged in a slick online magazine? According to Fast Company, Flipboard was founded by Evan Doll, a former iPhone engineer at Apple, and Mike McCue. The company just snagged $10.5 million in startup cash from such luminaries as Twitter co-founder […]
Writing on BNET Media Blog, Catharine Taylor issues a warning for all the folks looking to re-create the Old Spice sensation. It takes a special brand of marketer and ad agency to pull such a thing off, and, as anyone in the ad industry will tell you, that’s much easier said than done. It’s no […]
Sukle, recognizing that “frugality is en vogue like never before,” is presenting new work for Denver Water. To demonstrate the proposition and lead by example, Denver Water and Sukle reused old billboards and placed a thin vinyl snipe over the existing art, using only 8% of the vinyl that a newly printed board would.
American Family Insurance has no gecko, but they the company’s marketing pros do have a clue. According to Ad Age, the brand’s content play, “In Gayle We Trust,” is now entering its second season with an even stronger focus on targeting and tracking new customers. American Family is also bring gaming to the forefront with […]
One of the more interesting side effects of the popularity of AMC’s “Mad Men” (which starts its 4th season on Sunday) is that the show has thrown a spotlight on the ad industry. And let’s be honest, most people who don’t work in the ad biz, or don’t really know anyone who does, haven’t got […]