FB, The Ubiquitous Utility

I’m appearing on Bob Knorpp’s weekly radio show, The BeanCast, tonight along with Bill Green, Åsk Wäppling and George Parker. We will be talking about Facebook, among other things. It’s a topic that can not be avoided today. Even The New York Times can’t leave it alone. Yesterday in “Week in Review” the paper framed […]

It’s Cheaper Than Running A Cable Channel, But Not By Much

I like that Jennifer Modarelli, CEO of Portland-based White Horse is challenging clients on their lack of willingness to properly invest in their websites. Writing on Ad Age’s Small Agency Diary, Modarelli says: Your website is ostensibly your biggest office or storefront. Think real estate: Would you cheap out building your headquarters, manufacturing plant, distribution […]

Samsung Takes Listening On Twitter To The Next Level

According to Wired, Samsung is giving iPhone users a new reason to bitch on Twitter. It appears that technology giant Samsung is handing out free Galaxy S smartphones to iPhone 4 owners frustrated by reception problems. An account on Twitter called @samsungukmobile is contacting people who’ve tweeted about their difficulties with the handset, asking them […]

Regulating Ads For Kids? Not So Fast

I’m not a parent, so I can’t personally testify to how well advertising aimed at kids works these days. I’m sure it’s a constant struggle for parents, many of whom I’m sure wished they wouldn’t have to deal with companies aiming their products at kids. But I know that marketing and advertising fights back when […]

Launch Your Ad Career–Or Just Read Pages 112-113

I’m constantly amazed how many people–even my former 1st quarter Portfolio Center students–don’t understand how the advertising agency business is structured even as they attempt to enter it. I’d like to give a shout to Stan Tymorek, a former CD at Land’s End who tries to explain the basics in Ferguson Career Launcher: Advertising & […]

Repetitive Reporting Motion May Cause Dull Pains

Last Sunday, The New York Times addressed burnout among online content producers today. I’ve been producing online content every day for almost six years now, so it’s a subject I’m familiar with. Such is the state of the media business these days: frantic and fatigued. Young journalists who once dreamed of trotting the globe in […]

Intel Has Some Suggestions For You

Intel wants to guide prospects to a purchase decision online, since that’s where the bulk of research on computers with Intel processors is done. As product features become more sophisticated, marketers are turning to digital and interactive media to allow consumers to experience the products for themselves, says James McQuivey, an analyst at Forrester Research. […]

It’s Someone’s McJob To Spin You A Smoothie Masterpiece

To promote new real fruit smoothie at McDonald’s, Tribal DDB has launched a Spin Art-like app on McDonalds.com that let people like me make messes like this: In the old days, McDonald’s would have promoted this new product with a special take-home cup or a buy-one-get-one. Not today. Today, it’s all about online engagement. And […]

Boomer In Aisle Two

Consumer packaged goods companies often have major blind spots in the way they target Baby Boomers. With a continued emphasis on either the 18-to-34 or the 18-to-49 demographic, companies are increasingly losing their connection with the 78 million Baby Boomers, Doug Anderson, SVP/research & development for Nielsen, tells Marketing Daily. “There is practically no segment […]

It’s Almost Time For Football. R You In?

Hirshorn Zuckerman Design Group (HZDG) is breaking new work for the Washington Redskins. The campaign stars new additions Quarterback Donovan McNabb, General Manager Bruce Allen and Head Coach Mike Shanahan, along with fan favorites London Fletcher, Chris Cooley, Santana Moss and Brian Orakpo Redskins – “R You In?’ from HZDG on Vimeo. This new integrated […]