When you first land on Red Bull’s Facebook page, this is what you see: Naturally, Facebook’s “Like” button is at the top of all these arrows. My guess is most people do what I did and click “Like.” Note: after you “Like” this page and become a “fan” of Red Bull, you don’t see this [...]
As of Sunday night, season four of Mad Men season is underway. The first episode of the season is called “Public Relations” and it opens on a scene at a Manhattan restaurant where a wounded Korean War vet now working for Ad Age interviews a stoic Don Draper. Draper plays modest, and credits this feigned [...]
Yeah, I saw this coming. Corporations are opening up their bank accounts for politicians now that the Supreme Court Citizens United decision makes it easier. Check out this AP story first. (We can’t reprint portions of content from the AP, but it’s a good overview.) Now, The Huffington Post takes a look at how thorny [...]
Daniel Lyons of Newsweek wrote an interesting piece about the business side of Huffington Post, a new media company with $30 million in revenue. HuffPo has a big audience–24.3 million unique visitors last month, nearly as many as The New York Times–but like most Web sites, it can’t monetize it very well. Right now, HuffPo [...]
They had to slog through some nasty summer Southern thunderstorms, but they finally got into the ATL and I was privileged to meet up with Matt, Kristien, Darryl, Renato and RJ from Humongo Nation 2010. Humongo Nation is a project of Humongo, formerly known as Plaid. This marks the 4th year they’ve loaded up a [...]
On behalf of Minnesota State Lottery, Minneapolis agency OLSON recently employed the comedic talents of Twist Director Grady Cooper. Cooper calls the spots, “Stupid comedy for smart people.” Which might be funnier than the spots themselves.
Kraft Macaroni & Cheese is placing giant smiling noodles at marquee locations like Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco, according to Adweek. In addition to these two-ton statue placements, MediaVest worked with Monster Media on interactive storefront displays that all but say cheese, using facial recognition [...]
On the heels of W+K’s huge social media marketing success with Old Spice, Brian Morrissey of Adweek notes that traditional ad agencies are “closing the tech divide.” Thanks to social media, the biggest challenge for brands is often less about creating the kind of technically sophisticated “immersive experiences” that digital shops have specialized in and [...]