I don’t know if Howard Gossage ever met the members of the Grateful Dead before he passed away, but 45 years later, it’s quite easy to see some commonalities between the ad man and the band who both inhabited San Francisco in the late 60′s. For starters, both engaged with their respective audiences and embraced [...]
Marketing Lessons From The Grateful Dead: Goin’ Down The Road, Building A Brand
July 31, 2010 By 6 Comments
Ground Beef, Ground Again
July 31, 2010 By Leave a Comment
According to Fast Company, McDonald’s launch of “real fruit” smoothies (they’re actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as “beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection.” [...]
Dickies Versus Levi’s (Goodby Versus Wieden): Who Needs 501s When You Can Wear 874s?
July 30, 2010 By Leave a Comment
Dickies is working with Goodby, Silverstein & Partners to highlight the brand’s spirit and flagship product, the Original 874 Work Pant. The goal of the campaign is to solidify the 874 as a universal icon for the Dickies brand and convey the brand’s relevance to a larger audience. “We challenged Goodby, Silverstein & Partners to [...]
With The Right Back-To-School Shoes, You Too Can Be Famous
July 30, 2010 By Leave a Comment
Campbell-Mithun is helping Famous Footwear “Make Today Famous.” There’s also this “making of” video from the brand on YouTube that touches on the time-slice technique and 20-camera rig used to make the spot:
Imagine If You Didn’t Need A New Phone, Or Laptop, Or Desktop, Or Router. Ever!
July 28, 2010 By Leave a Comment
Ed Cotton of Butler, Shine, Stern & Partners is thinking big thoughts again. This time about sustainability and what brands might do to radically embrace it. …although a whole industry exists to refurbish, re-sell and repair old products, it’s not branded and at the forefront of the brand experience. If brands were to get behind [...]
An Agile Provider Jumps Through Hoops
July 28, 2010 By Leave a Comment
In what appears to be a twist on iterative marketing, Razorfish is unveiling its newest offering–Razorfish Agile–which intends to help C-level executives develop products and services faster and more efficiently. Razorfish describes their “agile” concept as a faster way for designers and technologists to launch websites and digital marketing campaigns, especially where complex application development [...]
The AdPulp Interview: Luke Sullivan
July 28, 2010 By 3 Comments
Luke Sullivan, Copywriter. I somehow can’t imagine his name without the professional designation, given how synonymous the two are. Of course, Sullivan’s more than a Copywriter today. He’s also Senior VP/Managing Group Creative Director at GSD&M in Austin and the author Hey Whipple Squeeze This, one of the more instructive “how-to” books available on the [...]
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