Here's a client who knows to trust her gut, which is something they don't teach in business school. Lauren Hobart, CMO-sparkling brands, PepsiCo is one of the key figures behind the much-hyped Pepsi Refresh Project, an initiative that, safe to say, required a fair amount of risk. [via Ad Age] …
Continue Reading about Pepsi Is Intent On “A New And Different Way To Market” →