Pepsi Is Intent On “A New And Different Way To Market”

Here’s a client who knows to trust her gut, which is something they don’t teach in business school. Lauren Hobart, CMO-sparkling brands, PepsiCo is one of the key figures behind the much-hyped Pepsi Refresh Project, an initiative that, safe to say, required a fair amount of risk. [via Ad Age] Share

VW Canada Promotes Petrol-Fueled Wanderlust

VW Canada’s new spots from PALM + HAVAS/Montreal and Red Urban/Toronto drive viewers to VWSundayDrive.ca–a microsite that asks rhetorical questions of the visitor. Like, “Anyone for a Sunday drive?” And, “What happened to throwing darts at maps?” One answer is the $3-to-$5 gallon of gas happened. Share

iAd: Keeping Free Apps Free And Other Reasons For Being

According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. Steve Jobs, Apple’s chief executive, said: “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to […]

Microsoft Hires A Tide Turner

Microsoft knows how to make money. But not online. At least not yet. Losses at its internet division, which includes MSN, Bing and all its other ad-supported properties, ballooned to $713 million in the most recent quarter from $411 million a year ago. Microsoft’s latest executive hire, Carolyn Everson, former MTV Networks’ exec-VP for strategy […]

It’s 6:30, Time To Dash

With the introduction of the Sony Dash, a bedside internet device, you can wake up to apps like Facebook, Pandora, live traffic, weather, etc. “The new Sony Dash has the unique ability to offer a whole new wake up experience for its users. In this spot we have the sun stop by to lend his […]

Spotlight on NW Creative: Long Live Beervana (Wherever It Is)

Christina Williams, a journalist working in Portland, wonders where the mythical but very real Beervana is on the map. Is it in Oregon or Washington? Clearly, Bridgeport’s answer, with the help of Portland agency R/West, is “both.” Beervana is in Oregon and Washington. Personally, I can’t argue with that assessment. R/West is also making the […]

Crowdsourcing The New Substrate Of Exploitation, Or Deliverer From Evil? You Decide.

Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle. One of the things he’s thinking deeply about is what crowdsourcing means for the emerging economy and the workers who perform Human Intelligence Tasks. Turking is a phenomenon of crowdsourcing where people perform simple tasks on-line for money. Highly intellectual […]

Ad People Don’t Need A Makeover, They Need An Enema

In response to polls that show ad professionals are thought of by many Americans as hucksters, not hipsters, the American Advertising Federation (AAF) and University of Missouri’s Reynolds Journalism Institute are teaming up to launch an Institute for Advertising Ethics. According to Ad Age: The AAF is providing seed money, office space and staffing to […]

Delivering Happiness Is A Personal Look At The Zappos Phenomenon

If you see a lot of reviews of Delivering Happiness: A Path to Profits, Passion, and Purpose by Zappos CEO Tony Hsieh today, there’s a good reason for it: He planned it that way, offering review copies weeks in advance to bloggers and other folks on the condition they’d review it this week. It’s just […]

Icelandic Sweaters? Yes. A Nation Covered In Ash? No.

The Sydney Morning Herald reports that Iceland’s government has asked its 320,000 citizens to log on to the internet and help repair the damage done to its tourism industry by the Eyjafjoell volcano eruption in April. Inspired by Iceland Video from Inspired By Iceland on Vimeo. Icelanders are being urged to use social networking website […]