Creatives Now Have Their Workplace And An Extended Online Network For Side Jobs

Like Victors & Spoils and Lab Rats before it, GiantHydra is a new kind of collaborative environment for creative professionals. Developed by Ignacio Oreamuno of ihaveanidea.org, the online community of creative professionals, or “Mass Collaboration Unit,” is now ready for use by early adopter clients interested in tapping the power of the crowd (a word […]

Starbucks To Deliver Exclusive Content For Free (And All The Wi-Fi You Want)

Generosity is good business. Therefore, I expect Starbucks’ plan to provide free Wi-Fi in all its U.S. stores by July 1 to be very good for the coffee chain’s business. Speaking today at WIRED’s Disruptive by Design conference today, Starbucks CEO Howard Schultz said his company continues to look for new ways to bridge the […]

When It Comes To Muscle Cars, U.S.A. Doesn’t Tie

Just the other day I mentioned how Wieden + Kennedy is milking the made in America theme for all it’s worth. Here’s yet another commercial in this growing exhibit: The voice over is by Dexter’s Michael C. Hall. The spot is directed by Steve Rogers of Biscuit Filmworks USA.

In-App Advertising For The iPad — Everyone’s Doing It

Apple’s new iPad is opening up some creative opportunities for early adopter brands, including media brands intent on delivering a more immersive experience for their readers/viewers. Pandora, for one, is working with Starbucks, Lexus, and Budweiser to develop new campaigns for their iPad app that will utilize the rich video, audio and interactive capabilities. Here’s […]

Today In Twitterverse: How To Use Search To Initiate Brand Conversations

I was scheduled to appear on The BeanCast last night. Sadly, I got my Comcast wires crossed and failed to connect via Skype in time for the recording (my deepest apologies to show host Bob Knorpp and last night’s guests Joseph Jaffe, Len Kendall and Gunther Sonnenfeld). Had I been able to connect, I would […]

The World Cup Is Just What The Ad World Needs

Sluggish spending on all fronts has led to a global economic slowdown, or crisis, depending on one’s location and situation. Now, the world’s favorite sport is helping to turn the tide. According to BusinessWeek, the World Cup will add as much as $1.5 billion to advertising spending this year as Coca-Cola Co. and Nike Inc. […]

For Some Companies foursquare Is Hard To Get

New York City-based geolocation start up, foursquare, is so popular its staff can’t field requests fast enough. That’s the message in this report from ClickZ. However, some requests, especially those from big brands, are being met. The company has already developed integrations with a range of brand advertisers in various verticals, including Starbucks for retail, […]

Kill Your Scapegoat And Concentrate

Harvard professor of psychology, Steven Pinker, writing an Op-Ed in The New York Times defends the use of digital media in our quest for knowledge. These days scientists are never far from their e-mail, rarely touch paper and cannot lecture without PowerPoint. If electronic media were hazardous to intelligence, the quality of science would be […]