New Startups Blowing Into The Windy City

Medill Reports, which is written produced by grad students at Northwestern University’s Medill School of Journalism, takes a look at some startup advertising firms in Chicago, including one called Couqa: Couqa’s three partners–Erin Creaney, Justin Carlson and Megan Dalke–have begun to tackle “a noticeable gap” in Chicago’s consumer brand coverage. “There’s definitely a mid-price-point market […]

Work Hard, Laugh Hard

I don’t know where Bill Green of Make The Logo Bigger finds the advertising he finds, but I do enjoy the results of his research. Check out these spots from Duluth Trading Co…

The Names Is Bond, Jon Bond

What is Jon Bond, formerly of Kirshenbaum Bond & Partners, up to? That’s what Ad Age, and other interested parties, would like to know. Apparently Bond has raised $100 million from multiple sources and is investing his own money to build a communications “cooperative,” and make it the un-holding company. He has pulled the trigger […]

Tracking the Rise of Tracking

As digital and mobile become more prominent, it’s getting more personalized–or more intrusive and creepy, depending on how you look at it. Can creatives hold their own in a world where databases of consumer information and tracking behavior are king? In the advertising industry, we’ve convinced ourselves that more habit tracking and personal data is […]

Geschmack Ist King

I don’t speak nor understand German, but that’s okay. I love these Burger King commercials nevertheless. According to Burger Business, BK’s “Geschmack ist king” campaign in Germany is much more “ambitious, cerebral and–literally–dark” than the work created by Crispin Porter + Bogusky for the U.S. market. Burger Business adds, “Nietzsche wrote, ‘And if thou gaze […]

SoBe Turns To Hidden Camera Hijinks

PepsiCo’s SoBe brand is working with CollegeHumor to produce a steady stream of brand-relevant videos for distribution across multiple media platforms, including TV and the Web. The partnership launched “Mr. Vicarious,” today. Featuring comedians Paul Scheer and Nick Kroll, the new series coincides with SoBe’s redesign or “re-skin” of the SoBe Elixir and Tea bottles. […]

adidas Wants You To Pick A Superhero And Play The Game

The Quest, a multi-platform campaign created by adidas and 180 Amsterdam/RIOT invites football fans to engage, interact and converse with other fans from all over the world during the 2010 FIFA World Cup, the world’s biggest sporting event. The adidas World Cup trailer leads to the brand’s Facebook page where 32 players, one for each […]

Leo Burnett Detroit Gets Results, Wins Grand Effie

The Detroit Public Schools “I’m in” campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night. The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring “I’m In.” The results exceeded the district’s expectations, bringing in 830 students […]