When It Comes To Muscle Cars, U.S.A. Doesn’t Tie

Just the other day I mentioned how Wieden + Kennedy is milking the made in America theme for all it’s worth. Here’s yet another commercial in this growing exhibit: The voice over is by Dexter’s Michael C. Hall. The spot is directed by Steve Rogers of Biscuit Filmworks USA. Share

In-App Advertising For The iPad — Everyone’s Doing It

Apple’s new iPad is opening up some creative opportunities for early adopter brands, including media brands intent on delivering a more immersive experience for their readers/viewers. Pandora, for one, is working with Starbucks, Lexus, and Budweiser to develop new campaigns for their iPad app that will utilize the rich video, audio and interactive capabilities. Here’s […]

Today In Twitterverse: How To Use Search To Initiate Brand Conversations

I was scheduled to appear on The BeanCast last night. Sadly, I got my Comcast wires crossed and failed to connect via Skype in time for the recording (my deepest apologies to show host Bob Knorpp and last night’s guests Joseph Jaffe, Len Kendall and Gunther Sonnenfeld). Had I been able to connect, I would […]

The World Cup Is Just What The Ad World Needs

Sluggish spending on all fronts has led to a global economic slowdown, or crisis, depending on one’s location and situation. Now, the world’s favorite sport is helping to turn the tide. According to BusinessWeek, the World Cup will add as much as $1.5 billion to advertising spending this year as Coca-Cola Co. and Nike Inc. […]

For Some Companies foursquare Is Hard To Get

New York City-based geolocation start up, foursquare, is so popular its staff can’t field requests fast enough. That’s the message in this report from ClickZ. However, some requests, especially those from big brands, are being met. The company has already developed integrations with a range of brand advertisers in various verticals, including Starbucks for retail, […]

Kill Your Scapegoat And Concentrate

Harvard professor of psychology, Steven Pinker, writing an Op-Ed in The New York Times defends the use of digital media in our quest for knowledge. These days scientists are never far from their e-mail, rarely touch paper and cannot lecture without PowerPoint. If electronic media were hazardous to intelligence, the quality of science would be […]

It’s Okay To Say “Humble” And “TV” In The Same Sentence Now

Eat at Joe’s in Redondo Beach paid Stretch Media $5000 to write, produce and help place the following TV spot. According to LA Times, Eat at Joe’s is one of many small business now able to afford TV, outdoor and digital advertising courtesy of the economic downturn. …hard times in advertising and media have led […]

People Will Listen, Provided You Tell Them A Good Story

Jawbone TV, which is powered by Swarm Entertainment, is highlighting 10 brands that know how to tell stories. One of the Jawbone’s picks is 42 Below, a vodka brand from New Zealand. Here’s a 40 second film by Chris Milk commissioned by the spirits company: According to an earlier Jawbone piece, 42 Below’s art project […]

BP Joins “The Discussion” (Just Like The Social Media Gurus Always Advise)

According to Forbes, BP is engaged in “crisis marketing.” A BP YouTube channel dedicated to telling their side of the story is part of the plan. Furthermore, Search Engine Watch estimates that BP is spending between $600,000 and $1 million a month on paid search advertising on Google–a small sum compared to the rumored $50 […]