Brooks Brings A Bit Of Carnival To The Marathon

The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks’ sponsorship of Rock ‘n’ Roll Marathon, a series of races paired with […]

Mother Nature Doesn’t Need A Partner, She Needs Some Friends

Mother Nature & Partners is a new agency with eight staffers, offices in New York and Atlanta and one client, which agency founder, Tarik Sedky, declined to identify. Sedky told Adweek “it’s a great time to start an agency” because economic upheaval “creates pockets of opportunity. And you can get into client relationships that big […]

Orange Is Green

M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world’s leading telecommunications operators. Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This “welectricity” can then be […]

A Fleet Of Beer Buses, Now That’s Lion Worthy

MexicoViaPacifico.com is a new site from Pacifico and Seattle-based Creature. The site is fed by live web cams that run twenty-four hours a day, and capture all the real-time action happening in front of them. I’m a bit confused though, because I watched the site for several minutes and nothing happened. It must be a […]

BP Is Giving A Master Class In How To Screw Up Every Piece Of PR, Crisis Marketing And Damage Control

Today, BP put its Chairman in front of the cameras, a man who doesn’t speak English as a first language, and it showed: On Wednesday, BP Chairman Carl-Henric Svanberg told reporters in Washington: “I hear comments sometimes that large oil companies are greedy companies or don’t care, but that is not the case with BP. […]

Today In Twitterverse: Promoted Tweets

Brands are advertising on Twitter. According to Jolie O’Dell of Mashable, “these promoted trends are rumored to sell for tens of thousands of dollars.”

This Industry Reporter Is On Point

Martin Mayer, author of Madison Avenue, U.S.A. and 34 other non-fiction books, including The Schools (1961), The Lawyers (1967), About Television (1972), The Bankers (1975), The Fed (2001), and The Judges (2005). Here he is in an interview from 1987, talking about the writer’s life and emerging trends in media (the program is almost an […]

I Am The Long Tail

Interactive Advertising Bureau (IAB) has been lobbying Congress on behalf of small business owners (who can collectively be called “the long tail,” at least by members of the digerati). “The Long Tail Alliance is an army of entrepreneurs who have created businesses powered by interactive advertising, and their ranks are growing every day,” said Randall […]

Talk About A Shelf Talker

Convinced there are not enough screens in the world, a company called Automated Media Services is set to introduce 3GTV at retail, in hopes that shoppers can be further swayed at the ever critical point of sale. One of the firm’s advisers, Burt Manning, formerly of JWT, told The New York Times, “People are still […]