Put Yourself In Scoring Position

Curt Hanke is the co-founder and account director of Shine in Madison, WI. Shine works on the Wisconsin Cheese account, among others. Hanke is also one of Ad Age’s many guest writers plucked from the agency pool. But he’s one with something to say and a knack for saying it. Picking up on Nike’s 10th […]

Evan Williams Wants To Spread The Word

Evan Williams is the second-best selling Bourbon in the U.S. It is produced by Bardstown, KY-based Heaven Hill Distilleries, and made under the careful supervision of Heaven Hill’s father and son Master Distillers, Parker and Craig Beam, who represent the sixth and seventh generations, respectively, of the most famous family in American Whiskey. Yet, the […]

Text A Ten Spot To NWF

As bad as the BP gusher is for the economy, wildlife and the ecosystem in the Gulf, it’s a fund raising opportunity for groups like National Wildlife Federation. I have no problem with that, in fact, I’m prepared to send them $10 via text. My question to you is this: does the ease and immediate […]

TV Isn’t The Lone Superpower, But It’s Still A Superpower

Here’s some sweet music to every old school advertising person’s ears: PricewaterhouseCoopers projects ad spending on total U.S. TV will grow to $80.3 billion in 2014 from $62.1 billion in 2009, surpassing its previous high in 2006 of nearly $70 billion. According to Ad Age, the disruptive digital trends which dominate the pages of the […]

Do You Want To Rock? Great. Create More Value For Others Than You Capture For Yourself.

Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O’Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in […]

We’re Addicted To Oil, It’s The Greedy, Dirty Dealers We Can Do Without

Bob Garfield returned to his old stomping grounds at Ad Age to weigh in on the Deepwater Horizon disaster. I submit that the level of public rage is a direct reflection of having been suckered by a Big Lie. (It also probably doesn’t help naming off-shore drilling rigs things like “Deepwater Horizon,” which sounds more […]

We Have Enough Dings On Enough Devices. Do We Need To Hear Them During A Commercial Too?

I think Hill Holliday is one of the top ad agencies in the U.S. today. But they missed the boat with their “Cursor” campaign for John Hancock. It may be true that important financial conversations don’t always take place face-to-face, but how is that a good thing? The only thing the commercials in this campaign […]

Ask For Permission, Or Ask For Forgiveness?

Jim Edwards of BNET is reporting on a PR stunt by Bavaria beer during the Holland v. Denmark World Cup game. 36 “Bavaria Beer Babes” got into the game disguised as Denmark supporters until they stripped down to their orange dresses, but they didn’t wear any beer logos. All they did was wear orange, the […]

The More You Feed People Paid Media, The More Prepared They’ll Be To Pay

Barry Diller is chairman and chief executive officer of IAC/InterActiveCorp.

It’s Official, Geeks Now At The Center Of The Enterprise

Mashable got the big tour of Gatorade’s Social Media Command Center, located in the company’s marketing department outside of Chicago. Gatorade’s tools are also being used to optimize landing pages and make sure followers are being sent to the top performing pages. As an example, the company says it’s been able to increase engagement with […]