Social Is A Given (The Fad Is The Guru)

RealTimeCannes.com is a micro-site from Adweek dedicated to coverage of the ad biz’s premier wank fest. Thankfully, Adweek is interested in more than Lions. Here’s Brian Morrissey asking Euro RSCG’s Fernanda Romano about social media marketing. According to a 2009 Adweek piece, London-based Romano is Havas’ global creative director for digital and experiential advertising. Bonus […]

Attention Is A Finite Resource Under Siege

PORTLAND–Portland Ad Fed is hosting a heady event for a sunny Friday afternoon in June. Eric Anderson, Vice President of Marketing at Portland agency, White Horse, is here in the EcoTrust Building, ready to expound on social media marketing and what its practitioners might learn from game theory, which was developed to analyze nuclear options […]

POET Waxes Ethanolic

It’s an unusual approach for a company that produces cellulosic ethanol, but I’m intrigued by POET. I like the attitude of these spots, and the facts at the end are very effective. Unfortunately, the setup of these spots mirrors much of our attitude about weaning ourselves off of foreign oil: No one seems to give […]

94111 And 97209 Rally On 15104’s Behalf

Levi’s and the struggling town of Braddock, Pennsylvania are working together to help one another out. Braddock needs economic relief that the brand is helping to provide, and Levi’s needs to show they understand the needs of real Americans and that they have new products to answer those needs. The campaign, created in partnership with […]

Wicked Party, But How Do We Measure It?

Metrics is the word of the day in client conference rooms and digital agencies throughout the land. But digital isn’t the only communications channel that’s being measured, or not measured, as the case may be. While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing […]

Adding Clicks To A Classic

Through the use of immersive technology, visitors to Burberry.eu are now able to select and control the view and of the brand’s latest campaign, cast and products. “I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the […]

People Who Help Big Companies Sell Stuff, Say It’s Time To Do It Mindfully

Arnold Worldwide has named the top ten public figures, across entertainment, business and politics, who are helping to promote the era of “mindful spending.” The research was conducted by Andrew Benett, Global CEO of Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide, as part of his forthcoming book with Ann O’Reilly of Euro […]

It’s Okay, Share A Laugh With Your Banker

TDA in Boulder has been one of my favorite ad shops for a long time. Here’s some new work from the agency for their client, First Bank. Bill Green at Make the Logo Bigger isn’t wild about the campaign–he feels the copy is too telegraphic, for one thing. My own thoughts are this: banks are […]