Agency: Young & Rubicam NY …
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By David Burn
Agency: Young & Rubicam NY …
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It's always interesting to see how the ad business gets reported in mainstream press. Today's Wall Street Journal looks at the open vacancies for Chief Creative Officers at big shops: While ad chiefs are eager to tap top creative talent that can work in the digital realm, they say the bigger priority is finding someone who can break down the walls that exist inside ad firms and get people with different skills to …
By David Burn
Faced with a massive budget shortfall in California, UCLA is responding with IOUCLA, an unprecedented public outreach campaign to mobilize all Californians -- both Bruins and non-Bruins -- to raise their voices and share first-person stories about how UCLA has positively impacted their lives. IOUCLA was developed to build public support during the critical budget cycle, and it is part of a comprehensive, ongoing …
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Jeroen Bours is the CEO at Darling Agency in New York. But in a past life, he was an ECD at Ogilvy and one of the creators of BP's "Beyond Petroleum" campaign. He made a comment on today's Talent Zoo article, "How BP's "Beyond Petroleum" Branding Strategy Became an Epic Failure": As one of the co-authors on the launch of the 'beyond petroleum' campaign (at Ogilvy at the time), I fully agree that BP could have handled …
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By David Burn
Writing on Harvard's Nieman Journalism Lab, Gina Chen, a 20-year veteran newspaper journalist makes some good points about information consumers today. The people formerly known as the audience know if they want a certain type of information, they head to Twitter. Another type, they'll go to YouTube. Something else, that's what FourSquare is for. It's likely not a conscious decision -- it's more visceral than that. …
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By David Burn
Crispin Porter + Bogusky wants to solve BP's Deepwater Horizon problem, gratis. According to co-executive creative director, Andrew Keller, the idea of putting the agency to work on solving this oil spill thing, is "so crazy it might work." Here are some of the ideas floating to the surface: land art : collaborate with land art pioneer Cristo to wrap in textile up all affected shores and auction off the resulting …
By David Burn
PepsiCo is partnering with Foursquare to bring bringing location-based communications to life across all of the company's beverage brands. Pepsi Loot is an iPhone app that shows a map of nearby restaurants that serve Pepsi beverages, called Pop Spots, along with information about the Pop Spot such as address, cuisine type and introductions to the restaurant's Facebook and Twitter pages. Margery Schelling, chief …
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By David Burn
The Wall Street Journal has some interesting quotes from Publicis Groupe CEO, Maurice Lévy, regarding the need to grow the holding company's digital acquisitions. "There is nothing big left to buy," Mr. Lévy, chief executive of Publicis, said in an interview Monday. "However, digital advertising still heralds many unknown opportunities." "The shock that the Internet caused [to the industry] is still not finished," …
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