Last Thursday in Seattle Tracy Wong, Chairman and Executive Creative Director of WONGDOODY took note of the "Chief Storyteller" title on my Bonehook business card. It piqued his curiosity because "story" is typically owned by the traditional shop on a client's roster, and he sees me as a digital guy. Wong wanted to know who else has successfully merged "story" with the digital chops needed to tell them. I said …
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