Iron Man 2 opens in theaters and IMAX today and LG is ready, thanks to a little help from Young & Rubicam/New York. …
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By David Burn
Iron Man 2 opens in theaters and IMAX today and LG is ready, thanks to a little help from Young & Rubicam/New York. …
Continue Reading about In A Tough Spot? Call On Your LG Ally →
By David Burn
Communispace and Ogilvy/Chicago conducted a joint study entitled "Eyes Wide Open Wallet Half Shut" on the post-recession consumer. Here's a teaser: As the industry continues to make sense of the effects the recession has and will have on Americans, brands and marketers must tap into the newly emerging consumer mindset in order to remain relevant and connect with a consumer that is much more deliberate in her …
By David Burn
Did you know that Gatorade is no longer a sports drink company? That's right, Gatorade is now a sports performance innovator. What the hell am I talking about? Hell if I know. But let's tune in to these new spots from TBWA Worldwide and begin to decipher the changes. Okay, I get it now. Gatorade is no longer just a drink. It's a series of drinks. You drink one before the game, one during the game and another one …
Continue Reading about G Series Is For Athletes That Need To “Prime. Perform. Recover.” →
A couple of months ago, I watched the HBO documentary Schmatta, a history of the garment industry in New York. In it, they pointed out that in 1965, 95% of the clothing sold in America was made in America. In 2005, that was 5%. I think it's shameful. Admittedly, my clothing purchases don't help the cause. But yeah, I dig this ad. It's a trade ad, originally done in 2004 but also ran recently according to Copyranter. …
By David Burn
Nike Chief Executive Officer Mark Parker told investors in New York yesterday to expect outlandish return in the years to come. "Nike has unlimited opportunities and limited resources," Parker, 54, said. "Our job is to be surgical and aggressive with these resources." Parker said Nike will grow annual revenue to $27 billion in 2015--that's a 40% boost from the 19.3 billion it earned in its most recent fiscal …
By David Burn
Santa Ana-based DGWB and director Aron Paul Orton teamed up to sell $.79 corn dogs in this spot for Wienerschnitzel. …
Continue Reading about On A Fixed Income? Corn Dogs Hit The Spot. →
By David Burn
There's safe on slick roads, safe at top speeds and safe backing out of the driveway, all of which are owned by Volvo. But other vehicles also provide drivers feelings of well being. In this new work for Land Rover's LR4 from Young & Rubicam New York, the agency explores another, funnier side of safety. According to the spot, just sitting inside a Land Rover gives you a feeling of safety that you'll be able to …
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By David Burn
American Crew is the leading salon brand created specifically for men's stylists. And we all know many men go bald, which for American Crew is a business problem in need of a solution. American Crew's Hair Recovery system is a part of the solution and so is Karsh\Hagan's new campaign for their client's new line of products. Karsh didn't want to introduce American Crew's Hair Recovery system with just another ad …
Continue Reading about American Crew Rubs Some Honest Answers Into Mens’ Scalps →
By David Burn
Seattle-based Cole & Weber United worked with indie rock video director Patrick Daughters to put together this imaginative spot for Washington's Lottery. Daughters was nominated for a Grammy for his Feist "1234" video; he also directed the video for Grizzly Bear's "Two Weeks," the same indie darlings that scored this new Washington's Lottery spot. Clearly, Washington's Lottery invested in talent here and that's …
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By David Burn
Jay Yerow, a writer for Open Forum, the American Express small business resource, recently spoke with a digital executive who works with local businesses in the food and beverage sector. He said that small businesses are getting a 6-10 calls a week from people promising to get them better performance on the web. Between Google, Yelp, Facebook, Twitter, and dozens of other opportunities, it can be difficult for a …
Continue Reading about The Question “Where You At?” Soon To Be Extinct →
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