You Can Learn To Innovate, Or Fall Far Far Behind

PORTLAND–Webtrends maintains offices on the top floor of a 16-story building in the heart of Portland’s business core. The analytics firm has kindly opened its conference room today to Portland Ad Fed, which is hosting a Pop Art-sponsored luncheon with Renny Gleeson, Wieden + Kennedy’s Global Director of Interactive Strategy. There are two kinds of […]

Associated Content Ridin’ (A Mile) High After Deal With Yahoo!

Denver’s alternative newspaper, Westword, is running a feature on Associated Content founder (and newly minted Yahoo! vice president) Luke Beatty. The following video isn’t part of their report, just some background on Beatty and his firm. Responding to critics who say Associated Content produces unprofessional content that pollutes the world’s search engines, Beatty told Westword: […]

PBR’s Brand Value A Fraction Of Facebook’s, But Still Valuable

Few beer brands are as iconic as PBR. The beer may be missing some hops, but the brand isn’t missing a beat. All of which, makes it a property worth owning. According to The Wall Street Journal, investor C. Dean Metropoulos, a 64-year-old known for invigorating brands, has reached an agreement to buy Pabst Brewing […]

Jobsian Missives New PR Strategy In Cupertino

Wired is taking note of the emails Steve Jobs has been sending to customers and members of the press. “They’re off the cuff, but he’s a marketing genius, though,” Steve Rubel, senior vice president of Edelman Digital, said. “He’s responding to the right e-mails at the right time, based on what he thinks is right.” […]

Live Webisodes Are Totally Interactive

Tubefilter asked Jason Calacanis, CEO of Mahalo.com, a human-powered search engine, about the new “land grab” going on in web shows, and if the internet isn’t over-saturated with content (of all sorts) today. Here’s his response: Most podcasts have a life cycle where they publish for three or four weeks consistently, then people do a […]

It’s Not About What You Can Do Inside The Computer, It’s About What The Computer Can Do For You

Andy Whitlock, a Senior Creative Strategist for Poke in London presented the following material in Madrid recently. why digital isn't about digital View more presentations from Andy Whitlock. Near the end of his deck, Whitlock shows some banner ads that use real time data to increase relevance for the viewer. I’m always looking for great […]

AT&T Drapes A Disclaimer Over “Blanket” Commercial

Apparently, quite a number of people have noticed the similarities between the work of artists Christo and Jeanne Claude, and this commercial of AT&T entitled “Blanket.” Now, Stuart Elliot The New York Times reports that AT&T is adding a disclaimer to the end of the spot. Last week, after receiving from a reader an e-mail […]

Massive ROI

Nick Eaton, the Microsoft reporter for Seattle Post-Intelligencer picked up on this case study that shows how well in-game advertising worked for the company’s Bing search engine. According to Eaton, “Microsoft surprised itself when it took a look at a recent Bing ad campaign within Xbox 360 games.” Integration with the content of the games […]