Live Webisodes Are Totally Interactive

Tubefilter asked Jason Calacanis, CEO of Mahalo.com, a human-powered search engine, about the new “land grab” going on in web shows, and if the internet isn’t over-saturated with content (of all sorts) today. Here’s his response: Most podcasts have a life cycle where they publish for three or four weeks consistently, then people do a […]

It’s Not About What You Can Do Inside The Computer, It’s About What The Computer Can Do For You

Andy Whitlock, a Senior Creative Strategist for Poke in London presented the following material in Madrid recently. why digital isn't about digital View more presentations from Andy Whitlock. Near the end of his deck, Whitlock shows some banner ads that use real time data to increase relevance for the viewer. I’m always looking for great […]

AT&T Drapes A Disclaimer Over “Blanket” Commercial

Apparently, quite a number of people have noticed the similarities between the work of artists Christo and Jeanne Claude, and this commercial of AT&T entitled “Blanket.” Now, Stuart Elliot The New York Times reports that AT&T is adding a disclaimer to the end of the spot. Last week, after receiving from a reader an e-mail […]

Massive ROI

Nick Eaton, the Microsoft reporter for Seattle Post-Intelligencer picked up on this case study that shows how well in-game advertising worked for the company’s Bing search engine. According to Eaton, “Microsoft surprised itself when it took a look at a recent Bing ad campaign within Xbox 360 games.” Integration with the content of the games […]

Based On The Book By Erik Qualman

Erik Qualman is back with a second edition of his Social Media Revolution, a state of the media report. One of the salient points that grabs me here is the idea that Generation Y and Z consider email passé, and that some universities have stopped distributing email accounts to incoming students. In fact, Boston College […]

It Takes Many Streams To Make A River

Tom Foremski is a former Financial Times journalist. Last March, on his blog Silicon Valley Watcher, he coined the term “Heinz 57 Media Business Model” to emphasize the number of ingredients needed for a successful strategy today. Multiple revenue streams are key to the success of future media companies. And each one will have a […]

Want Some AdPulp-Branded Merch? Awesome, Start Commenting Again.

design by Steve Gordon of @rdqlus_creative The other day, Gary Vaynerchuk said he wouldn’t make videos and do what he does if people in his audience didn’t comment. I don’t feel that way, but I do wonder what happened to the practice of commenting on blogs. Facebook and Twitter happened, for sure, but the answer […]

With Ford’s Help, Fiesta Fans Tell Others Why They Love The Car

The Fiesta Project asked “real” people to find creative ways to put the 2011 Ford Fiesta to the test. See some of the results below. I think it’s pretty clear that these spots are NOT classic consumer generated content. They’re better, because they’re collaborative efforts between consumers and the brand.

Someone, Somewhere Is Going To Create Beautiful And Effective Digital Advertising For The Win

Paris-based freelance writer and media consultant, Frédéric Filloux, says digital advertising sucks and the ad business is suffering from “lethal self-complacency.” In the news business, we have a rule of thumb: an electronic reader brings 15 to 20 times less in advertising revenue than a print reader does. I’ll stop short of saying this dire […]

Don’t Let Futbol Ruin Your Routine

La Comunidad’s new TV spots present MTV’s give an understanding nod to the World Cup’s massive global appeal and viewer dominance during the event’s month-long run. “It’s football time, we understand why you aren’t watching MTV,” the ads state. The campaign will air on MTV channels outside the U.S. starting in June, which is odd, […]