What’s This Account Doing In San Francisco?

Goodby, Silverstein & Partners with the help of production company Nathan Love is debuting new work for Commonwealth Bank of Australia. Nathan Love’s co-founder and creative director Joe Burrascano, says, “These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some […]

Kia Rolls Out The Hip Hamster Hop

Courtesy of David&Goliath, Kia’s hamsters are back, this time with an even funkier beat, thanks to the track, “The Choice is Yours,” by hip hop group Black Sheep. “Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen’s Automotive Ad of the Year, it made sense […]

You Can Choose To Add Value, Or Fast Become Invisible

I’m juggling two excellent posts about the pressing need for branded utility in the digital space. One post is from Patricia McDonald, Planning Partner at CHI. In a guest appearance on BBH Labs she says: The very idea that marketing can add value is nigh-on heretical in a digital landscape where the prevailing attitude is […]

A Nation’s Story Told In Brands

According to Ad Age, Latin America’s leading branded-entertainment agency, Fire Advertainment, is telling the country’s story through 30 of its strongest and most beloved brands — from Aceitera General Deheza olive oil to Zanella motorcyles — in exactly 181 seconds each. The 181:0 project is airing this week on Fox cable channels and in movie […]

Grand Clio Sans Grandeur

This spot for Boag’s Draught won best-in-show for television at the Clio Awards this week. Slate’s Seth Stevenson is not impressed. He calls the spot “a lame joke tarted up with decent CGI.” The visual effects here are impressively seamless, and I enjoyed the sly Aussie wit–most evident in the moment when a man dunks […]

BP Takes Page From The Pentagon’s Playbook, Denies Access To The Press

According to Newsweek, BP, the U.S. Coast Guard and locals now employed in the Deepwater Horizon cleanup effort are working hard to keep the press, especially photojournalists, away from the spill. More than a month into the disaster, a host of anecdotal evidence is emerging from reporters, photographers, and TV crews in which BP and […]

When Just “Doing Your Job” Fails To Solve The Problem

Add branding consultants and hapless clients to the long list of things and people Hoffman/Lewis President, Bob Hoffman, a.k.a. The Ad Contrarian, doesn’t respect. If your products are crappy, or your stores are dirty, or your service is lousy, or your business strategy is stupid, you — my friend — have a brand problem! Send […]

Product Integration Almost As Good As Word-of-Mouth

The Toyota Highlander will be starring in a new show from TBS this summer. According to Multichannel News, Turner Entertainment and Toyota are working together to produce upcoming original series Are We There Yet? ACE Media Corp. and Burrell Communications Group put the deal together. Toyota is the exclusive auto sponsor of the series, which […]