Did you know that Gatorade is no longer a sports drink company? That's right, Gatorade is now a sports performance innovator. What the hell am I talking about? Hell if I know. But let's tune in to these new spots from TBWA Worldwide and begin to decipher the changes. Okay, I get it now. Gatorade is no longer just a drink. It's a series of drinks. You drink one before the game, one during the game and another one …
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