It's been a kick to provide some of AdPulp's biggest fans 100% cotton, silk-screened perks for all their wonderful contributions herein. There's something about the physicality of it all, about putting the brand into play in this way that I really like. We've got some more AdPulp-branded merchandise ideas up our collective sleeve, as well. When we get permission from rights holders and find the perfect illustrators …
Spike Jonze Makes A “Love Story” And Absolut Lovers Drink It Up
I'm Here, a 30-minute film by Spike Jonze, that was financed by Absolut Vodka debuted at Sundance in January. According to Hollywood Insider, it feels like a modern-day retelling of Shel Silverstein's The Giving Tree. Post Advertising explains how the brand helped create buzz for the short online by limiting access to the work. Screenings were limited to every two hours (it started as four-hour intervals, but ramped …
Continue Reading about Spike Jonze Makes A “Love Story” And Absolut Lovers Drink It Up →
JPL’s Targeted Classified On Facebook Hits Home
I don't know much about ad agency JPL in Harrisburg, Pennsylvania. But they're looking for a copywriter--and they're using Facebook to get the word out via targeted ads. Now, I had my work information on FB previously, but during the recent switch to link everything to a special "page," I didn't want to link my personal information to corresponding pages. So that information is not visible on my profile right now. …
Continue Reading about JPL’s Targeted Classified On Facebook Hits Home →
Today In Twitterverse: It’s Not All About You
Umair Haque is Director of the Havas Media Lab. His writings are featured on Harvard Business Review's site. I'd love to hear your take on Haque's tweet. Does your organization put customer's concerns ahead of everything else? Or is stuck in the what-we-want-to-say-not-what-they-want-to-hear mentality? …
Continue Reading about Today In Twitterverse: It’s Not All About You →
Honda In The Race To Win It
Honda is launching two new spots today in conjunction with the 94th Indianapolis 500. "We use racing and our IRL affiliation as a platform to demonstrate innovation and reliability. This spot is quintessential Honda," says Tom Peyton, Senior Manager of National Advertising, American Honda Motor Co., Inc. "'Backseat Driver' adds style, sophistication and some attitude to the Accord and Civic imagery beyond the …
We All Want What eROI Delivers (It’s Right There In Their Name)
I've met a lot of interesting and talented people since moving to Portland in 2008. On Friday, I met a builder. Dylan Boyd, Vice President of Sales & Strategy at eROI, a digital marketing agency with offices in Portland and NYC, uses his skills to build businesses and community, and that's a very special gift. One of the obvious things Boyd is busy building is eROI. What started seven years ago as a software company …
Continue Reading about We All Want What eROI Delivers (It’s Right There In Their Name) →
“Up There” Shows Advertising As Art. Truly.
If you haven't watched this 12-minute film about hand-painted billboards and the few people left who make them, do it now. And watch in full-screen mode to capture it in all its glory. UP THERE from The Ritual Project on Vimeo. Courtesy of Mother New York with support from Stella Artois. …
Continue Reading about “Up There” Shows Advertising As Art. Truly. →
Labels See The Need To Push Product, Use The Band’s Website, YouTube, Facebook and MySpace To Do It
I love how bands are increasingly coming out with commercials to promote their new work. Here's another promo from The Black Keys, who released "Brothers" on Nonesuch Records last Tuesday. "Brothers" is the Akron, Ohio band's eighth full length in as many years, and the album sold over 73,000 copies in its first week giving it a #3 rank on the Billboard Albums chart. …
What’s This Account Doing In San Francisco?
Goodby, Silverstein & Partners with the help of production company Nathan Love is debuting new work for Commonwealth Bank of Australia. Nathan Love's co-founder and creative director Joe Burrascano, says, "These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some paper, tape and glue to construct real-life models of the …
Continue Reading about What’s This Account Doing In San Francisco? →
Kia Rolls Out The Hip Hamster Hop
Courtesy of David&Goliath, Kia's hamsters are back, this time with an even funkier beat, thanks to the track, "The Choice is Yours," by hip hop group Black Sheep. "Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen's Automotive Ad of the Year, it made sense to bring them back for a new campaign," says Michael Sprague, vice president, marketing of KMA. Also in the …