RPA in Santa Monica is out with a new spot to promote Honda’s sponsorship of the National Hockey League, just in time for the NHL playoffs. Shot in Minneapolis, “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players appear in the spot: Pat LaFontaine, Mike Richter, and Neal […]
I must confess, I don’t consider myself much of a gamer. At least not since I left my Atari 2600 behind. I do have a Wii, and I never play it. But there’s no denying that we live in a culture where all sorts of games, electronic or not, are ubiquitous–because all of us who […]
Mucca Design in New York really went all “the media is the message” for their client Brooklyn Fare, but it works. [Hat Tip: Cathy Solarana]
Young & Rubicam/NY created these mildly offensive ads for VH1 in Latin America.
According to Ad Age, the recession isn’t killing media, the internet is. That’s the trade mag’s takeaway from a new Booz & Company survey that found 57% of media execs believe that “deep-seated industry shifts,” aka the internet, are more likely the reason for the current economic “malaise” than the recession. This led me to […]
Envision Group in Denver has developed a new medium for branded messages. Reveal’d makes it possible to conceal your message or graphic on any glass or mirrored surface, and then reveal it with the application of steam–introduced naturally from shower steam or through artificial means in areas where natural steam does not occur. In general, […]
Xcel Energy’s new campaign from Vladimir Jones is focused on the company’s customers and their priorities, like cost savings. Learn more at ResponsibleByNature.com.