Want To Win At The Shelf? Hire Bad Ass Designers.

According to Ad Age, in-store marketing is growing in importance, and design is at the center of the battle for consumer attention. A study last year by Nielsen Co.’s Bases unit found in-store marketing clearly beats TV as the leading medium creating awareness of new package goods in the U.S. and five other key developed […]

Movie Poster-Style Ads Tell A Story, Sadly The Real Story Isn’t Ready For Prime Time

There are no winners in war. Yet, to come out ahead, you need to capture more than enemy strongholds, you need to reach the hearts and minds of the people. That’s why soldier-marketer, Lt. Col. Allen McCormick, is deploying the marketing expertise he gained at Procter & Gamble to “target” Afghan citizens with ads, not […]

Tecate Is For Men of Character

The following spot for Tecate breaks today and will be seen on national and regional Spanish-language networks such as Univision, Telemundo, Azteca America, Galavision, and ESPN Deportes. “Tecate understands the challenges Mexican men face from the moment they wake up. Our approach with this campaign, which differs from previous ‘Anthem’ ads, was to develop situation-relevant […]

Data, Beautifully Visualized, By Ogilvy and IBM

IBM is running several of its “Smarter Planet” spots during the Masters, right now. James Frost, director of the popular music video clip “House of Cards” by Radiohead was approached by Ogilvy & Mather NY to direct these new spots, which are perfectly crafted for the brand. IBM–like HP, Apple and Microsoft–is one of the […]

If You Want To Hit Your Target, Hunt With A Shotgun

Grumpy Brit reminds us that an overzealous focus on efficiency is not the best approach for mass marketers. The most common complaint against “traditional” advertising is the waste factor. According to the precision-guided-missile school of marketing, any message that reaches anyone who is not an immediate prospect for purchasing the product is wasted. And these […]

Apple Enters Mobile Advertising Arena, Will Soon Dominate It

Are there any media businesses left that Apple doesn’t want to enter and own? According to Los Angeles Times, Apple unveiled its new mobile advertising system Thursday and promised to deliver a new generation of compelling interactive ads to its devices. “Search is not happening on phones,” Jobs said, in a direct jab at Google. […]

Who Cares What You’re Doin’?

And Twitter get’s brushed off the plate… [via Rum Bunter and The Denver Egotist] Share

The AdPulp Poll: Possible Panelists

On an AdPulp-sponsored panel which of the following presenters would you pay $20 to see?online surveys Share

$10,000 A Seance

I like a good instigator who can clown. It appears that geogeller, a.k.a. “Insultant for Hire” is such a man. He’s personal Insultant to @JeffPulver, a humanitarian and recovering artist who lists his rate as “$10,000 a seance.” Not wanting to price himself out of the market, he does allow for a sliding scale. The […]

Glidden Paint, You’re My Kind Of Client

And Gary Nadeau you’re my kind of writer, director and producer. To get a sense for his range, let’s look at another piece he did for Dwell. One of the things that speaks to me most is sense of place. I like it in the writers I read (Thomas McGuane, for one, always nails sense […]