Advertising Above The 45th Parallel

RPA in Santa Monica is out with a new spot to promote Honda’s sponsorship of the National Hockey League, just in time for the NHL playoffs. Shot in Minneapolis, “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players appear in the spot: Pat LaFontaine, Mike Richter, and Neal […]

Game-Based Marketing: A Look At All The Way Marketers Engage Us

I must confess, I don’t consider myself much of a gamer. At least not since I left my Atari 2600 behind. I do have a Wii, and I never play it. But there’s no denying that we live in a culture where all sorts of games, electronic or not, are ubiquitous–because all of us who […]

When Copy And Design Meet In Brooklyn, Magic Happens

Mucca Design in New York really went all “the media is the message” for their client Brooklyn Fare, but it works. [Hat Tip: Cathy Solarana]

Stereotypes On The Stereo

Young & Rubicam/NY created these mildly offensive ads for VH1 in Latin America.

Media Execs Adjust Their Package

According to Ad Age, the recession isn’t killing media, the internet is. That’s the trade mag’s takeaway from a new Booz & Company survey that found 57% of media execs believe that “deep-seated industry shifts,” aka the internet, are more likely the reason for the current economic “malaise” than the recession. This led me to […]

It’s Not Nice To Fool Mother Nature’s Children

The Escape Pod in Chicago is back with more hidden cameras. This time for Kraft’s Lunchables brand.

In The Age Of Transparency, A Little Mystery

Envision Group in Denver has developed a new medium for branded messages. Reveal’d makes it possible to conceal your message or graphic on any glass or mirrored surface, and then reveal it with the application of steam–introduced naturally from shower steam or through artificial means in areas where natural steam does not occur. In general, […]

When Marketing A Non-Renewable Resource, It Makes Sense To Promote Its Wise Use

Xcel Energy’s new campaign from Vladimir Jones is focused on the company’s customers and their priorities, like cost savings. Learn more at ResponsibleByNature.com.