Celebs Sell Subs On Twitter And TV

Subway is giving away $10 Subway gift cards to people who participate in its “Tweet to Eat” promotion. According to Media Post’s Marketing Daily, each day during the promo a famous Subway fan encourages people to use Twitter to weigh in on why they are “a great fit” for the Subway brand. Participants submit their […]

Grant McCracken On Creating A Vital Brand

Grant McCracken, author of Chief Culture Officer appeared on The Agenda with Steve Paikin, and thanks to the wonders of YouTube, we can all see what he had to say. [via Karl Long]

You Don’t Have To Be Interesting To Sell Beer

Keystone Light has a new spokesdude in Keith Stone. Exhibit A from Saatchi & Saatchi/New York: [via Rebecca Cullers at Adfreak]

When The Silliness Ends, vitaminwater Is There For You

As part of vitaminwater’s 2010 brand campaign, LA-based Zambezi helped create five national TV spots for the drink. The one above reminds me of college, particularly the part about Lancaster, PA. Previously on AdPulp: Cinderella In March, Scary Stuff

Privacy Is A Concern For Many Seniors

Kimberly-Clark’s Depend brand is out with a new campaign, “People Know,” from JWT/NY that spotlights the everyday achievements of everyday people, incontinence be damned. Previously on AdPulp: Not Just For Crazy Astronauts Anymore

That’s On The Client

Sally Hogshead, author, consultant and Friend of AdPulp (FOA), is using Facebook and Twitter to do some research for an article she’s writing. She asked her 3300+ followers on FB, “What’s your most scorching client pet peeve…something clients do that damages the quality of work (and drives you bonkers)?” Here are some of the better […]

Advertising Above The 45th Parallel

RPA in Santa Monica is out with a new spot to promote Honda’s sponsorship of the National Hockey League, just in time for the NHL playoffs. Shot in Minneapolis, “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players appear in the spot: Pat LaFontaine, Mike Richter, and Neal […]

Game-Based Marketing: A Look At All The Way Marketers Engage Us

I must confess, I don’t consider myself much of a gamer. At least not since I left my Atari 2600 behind. I do have a Wii, and I never play it. But there’s no denying that we live in a culture where all sorts of games, electronic or not, are ubiquitous–because all of us who […]

When Copy And Design Meet In Brooklyn, Magic Happens

Mucca Design in New York really went all “the media is the message” for their client Brooklyn Fare, but it works. [Hat Tip: Cathy Solarana]

Stereotypes On The Stereo

Young & Rubicam/NY created these mildly offensive ads for VH1 in Latin America.