When Gowalla users check in to a location they receive virtual currency. Thanks to an innovative use of the geolocation service by Vayner Media, virtual currency became actual currency in the form of free tickets to a New Jersey Nets game at the IZOD Center. Prior to the game, Gowalla users who checked in to […]
It’s all about the earth, kids! Fun stuff from Axe Canada: Ad agency Zig, Toronto, created the spot.
There’s a ton of news pouring out of Facebook’s F8 Conference in San Francisco today. I can only take so much of it in, but there is one story from Mashable that jumped out at me. Made possible by Facebook’s new Open Graph protocol, Pandora will be able to stream music directly on Facebook.com from […]
According to Forbes, the spot above from Brizo is part of a wave of new commercials meant to help marketers and consumers shake off the gloom of tough economic times. While some economists aren’t sure the tough times are history, advertisers don’t seem to care. Companies are rolling out carefree ads that use humor, colorful […]
Dagens Industri is the largest business paper in Scandinavia with 393,000 daily readers. And the paper would like to boost circulation from there by appealing to people busily caught up in the YouTubification of the world.
Venables Bell & Partners has been studying Americans. One of the things the San Francisco agency found is a strong conscience and individual sense of duty to do their part when it comes to activities related to the green movement. Even though only 20% of respondents classify themselves as “green,” more than 80% of respondents […]
William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the […]