Wine by Joe Is A Great Product, In A Great Package With Great Point of Sale

I saw something yesterday that I don’t normally see on our trips to Willamette Valley wineries. Exceptional POS! I’ve written before about the wine industry’s need–in marketing terms–to move from the cottage to the estate. One of the best places to make such a move is in-store, since that’s where the greatest number of purchase […]

Genie, For Our Third Wish, We’d Like You To Return To Very Comfortable Bottle

According to Los Angeles Times reporters Dawn C. Chmielewski and Meg James, Hulu, the popular online site for watching television shows, is preparing to execute the toughest maneuver in digital media: moving from free to pay. The site has found itself caught between two worlds. While Hulu wants to be true to the culture of […]

Every Day Is Earth Day

OgilvyEarth, the sustainability practice of Ogilvy & Mather, is circulating a guide for successful green marketing called From Greenwash to Great. “This handbook was developed for marketers who aspire to develop great sustainability-related marketing rooted in authentic activities,” explains Freya Williams, Managing Director of OgilvyEarth. Done right, sustainability-oriented marketing can do more than build brand […]

Ads That Assume Much

Ken Wheaton of Ad Age brought the following spot from Hungry Howie’s to my attention. On YouTube, I found these two complimentary spots from the Michigan-based chain, which now has 564 locations in 22 states. Of course, there’s nothing new about an agency making spots for a client that in turn makes fun of agency […]

Clients Like Video, Video Looks Like TV

Brightroll, the largest video advertising network, has released findings from its second annual survey of U.S. media buyers and agency executives. Here are a some of the key findings (which may be biased): 56% of respondents stated that they view online video advertising as either “more effective” or “much more effective” than other forms of […]

Tacoma’s Twitter-Friendly Hotel

According to Tacoma News Tribune, Twitter, tweets and a tweet-up are good for business. The paper came to this conclusion after 120 people gathered at Hotel Murano in downtown Tacoma last night for the city’s first major commercial tweet-up. “It’s fun if you can meet people face-to-face,” said Dina Nishioka, spokeswoman for Provenance Hotels, the […]

Feed The Wiki, Which In Turn Feeds Search

PORTLAND–It’s quarter to five on Wednesday afternoon and I’m wandering the Olympic Mills building, a veritable castle full of creative enterprises. The new American Charcuterie on the ground floor looks enticing, but I’m headed to “5” where Wilderness and Mr. Aaron Draplin keep an office. Alas, no one’s home at Wilderness, so I head down […]

Brand Building: Now 30% Off

Is advertising stuck with clients who are constantly having to offer discounts, incentives and special offers to keep consumers engaged? While coupon clipping is slowly going the way of the newspapers that hold them, discounts have adapted with the times. The newest, most dynamic ways of engaging consumers these days often involves some sort of […]