Feed The Wiki, Which In Turn Feeds Search

PORTLAND–It’s quarter to five on Wednesday afternoon and I’m wandering the Olympic Mills building, a veritable castle full of creative enterprises. The new American Charcuterie on the ground floor looks enticing, but I’m headed to “5″ where Wilderness and Mr. Aaron Draplin keep an office. Alas, no one’s home at Wilderness, so I head down […]

Brand Building: Now 30% Off

Is advertising stuck with clients who are constantly having to offer discounts, incentives and special offers to keep consumers engaged? While coupon clipping is slowly going the way of the newspapers that hold them, discounts have adapted with the times. The newest, most dynamic ways of engaging consumers these days often involves some sort of […]

Geo-Based Promotional Targeting Gets Nets Fans In The Game

When Gowalla users check in to a location they receive virtual currency. Thanks to an innovative use of the geolocation service by Vayner Media, virtual currency became actual currency in the form of free tickets to a New Jersey Nets game at the IZOD Center. Prior to the game, Gowalla users who checked in to […]

Axe Urges You To Get Friendly With “Showerpooling”

It’s all about the earth, kids! Fun stuff from Axe Canada: Ad agency Zig, Toronto, created the spot.

Facebook Spreads Its Social Wings

There’s a ton of news pouring out of Facebook’s F8 Conference in San Francisco today. I can only take so much of it in, but there is one story from Mashable that jumped out at me. Made possible by Facebook’s new Open Graph protocol, Pandora will be able to stream music directly on Facebook.com from […]

“Spending Your Way To Happiness” Is An Outdated Concept – What Are Advertisers To Do?

According to Forbes, the spot above from Brizo is part of a wave of new commercials meant to help marketers and consumers shake off the gloom of tough economic times. While some economists aren’t sure the tough times are history, advertisers don’t seem to care. Companies are rolling out carefree ads that use humor, colorful […]

Swedish Business Paper Takes Swipe At New Media Vehicles

Dagens Industri is the largest business paper in Scandinavia with 393,000 daily readers. And the paper would like to boost circulation from there by appealing to people busily caught up in the YouTubification of the world.

Earth Day Every Day

Venables Bell & Partners has been studying Americans. One of the things the San Francisco agency found is a strong conscience and individual sense of duty to do their part when it comes to activities related to the green movement. Even though only 20% of respondents classify themselves as “green,” more than 80% of respondents […]

Pitch Your Wares At Your Own Risk

William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the […]

Social Media Examined In Academic Setting

PORTLAND–Social Media Club PDX and Portland State University teamed up to present their quarterly Digital Marketing Breakfast this morning at Smith Memorial Student Union. Carri Bugbee, principal of Big Deal PR, asked me to be “the ad guy” on the panel, and to speak about how people in the industry might migrate from traditional advertising […]