High Tech Consumer Device Gets The Taylor Swift Treatment

180LA tapped country star Taylor Swift to help sell Sony’s new cyber-shot DSC-TX7 digital still camera. It’s hard to tout product features in a 30-second TV format, especially when you’re paying a four-time Grammy winner to appear in your spot, but this camera has some interesting features, so I’ll help Sony and 180LA out here. […]

Want To Make Money Online? You Need Fruit That Talks

According to The Wall Street Journal, Annoying Orange, a web series from Dane Boedigheimer is a BIG, BIG hit. Mr. Boedigheimer, a North Dakota native who moved to California to work in film, now collects ad revenue, sells T-shirts and has an agent exploring spinoffs, all for a character that didn’t exist until October. He […]

Redefining The Kodak Moment For The Digital Era

Everyone knows what a “Kodak Moment” is. Or do they? In a move to give an old phrase new relevancy, Kodak is trying to redefine the Kodak moment as the moment when you share the photos you take. Stuart Elliot of the New York Times has more: Before, Kodak wanted consumers who experienced Kodak moments […]

Earnin’ Some Portfolio Looks

Zach Brockhouse is a copywriter and copywriters know they need to stand out. It’s not enough to have a portfolio site full of killer work. One needs a drive-to-web campaign, or the right people will ever see said killer work and make outlandish 20th century-syle offers. It’s never easy to promote one’s work. For instance, […]

Wine by Joe Is A Great Product, In A Great Package With Great Point of Sale

I saw something yesterday that I don’t normally see on our trips to Willamette Valley wineries. Exceptional POS! I’ve written before about the wine industry’s need–in marketing terms–to move from the cottage to the estate. One of the best places to make such a move is in-store, since that’s where the greatest number of purchase […]

Genie, For Our Third Wish, We’d Like You To Return To Very Comfortable Bottle

According to Los Angeles Times reporters Dawn C. Chmielewski and Meg James, Hulu, the popular online site for watching television shows, is preparing to execute the toughest maneuver in digital media: moving from free to pay. The site has found itself caught between two worlds. While Hulu wants to be true to the culture of […]

Every Day Is Earth Day

OgilvyEarth, the sustainability practice of Ogilvy & Mather, is circulating a guide for successful green marketing called From Greenwash to Great. “This handbook was developed for marketers who aspire to develop great sustainability-related marketing rooted in authentic activities,” explains Freya Williams, Managing Director of OgilvyEarth. Done right, sustainability-oriented marketing can do more than build brand […]

Ads That Assume Much

Ken Wheaton of Ad Age brought the following spot from Hungry Howie’s to my attention. On YouTube, I found these two complimentary spots from the Michigan-based chain, which now has 564 locations in 22 states. Of course, there’s nothing new about an agency making spots for a client that in turn makes fun of agency […]

Clients Like Video, Video Looks Like TV

Brightroll, the largest video advertising network, has released findings from its second annual survey of U.S. media buyers and agency executives. Here are a some of the key findings (which may be biased): 56% of respondents stated that they view online video advertising as either “more effective” or “much more effective” than other forms of […]

Tacoma’s Twitter-Friendly Hotel

According to Tacoma News Tribune, Twitter, tweets and a tweet-up are good for business. The paper came to this conclusion after 120 people gathered at Hotel Murano in downtown Tacoma last night for the city’s first major commercial tweet-up. “It’s fun if you can meet people face-to-face,” said Dina Nishioka, spokeswoman for Provenance Hotels, the […]