I can’t keep track of the number of instances here where I’ve written these words: brands–and pretty much everyone else with a digital presence–are in the media business today. So, it’s heartening to see what other people have to add on the topic. People like Brian Solis, author of Engage and principal of Future Works, [...]
Weber’s New Trick: Inspiring White People To Dance
April 28, 2010 By 2 Comments
[Hat Tip: Kim Brater]
I’m Not David Byrne, But I Am A Talking Head
April 27, 2010 By Leave a Comment
Taylor Ellwood of Imagine Your Reality, had me on his podcast this evening. We covered a lot of ground in 60 minutes and I’m grateful to Taylor for the opportunity to air out some of my favorite topics: like too much time spent in front of the computer screen; how to make money on one’s [...]
Text-to-Like Small Businesses In Your ‘Hood
April 27, 2010 By Leave a Comment
If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals. According to Mashable, Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses. Facebook is also gifting beta testers with $25 in ad credits to help drive home the utility of the [...]
When You Live In Chicago, A Friend Of The Blackhawks Is A Friend Of Yours
April 27, 2010 By Leave a Comment
Element 79 is braking new Blackhawks-related work for Harris Bank. “With this campaign, we wanted to go beyond showing the people of Chicago that Harris is ‘Here to Help,’ but also to say, ‘your home team is our home team,’” said Alan Spindle, Group Creative Director at Element 79. “Like the Blackhawks and the Bulls, [...]
Wonder About The Wild
April 27, 2010 By Leave a Comment
Our Man In Havana, a New York-based creative consultancy, is showcasing new work for Wildlife Conservation Society’s Bronx Zoo and New York Aquarium. “Typical zoo advertising invites people to come see the animals,” said Andrew Golomb, co-founder and creative director at Our Man In Havana. “But what surprised us was when we did research and [...]
Cars Don’t Need No Stinkin’ Commercials
April 27, 2010 By Leave a Comment
According to Broadcasting & Cable, Chevy Malibu is the “presenting sponsor” for new TBS’ microseries, Gillian In Georgia. In lieu of a traditional commercial break, the show will feature prominent product placement, and the Malibu will be incorporated into the plotline. The microseries will premiere during Tyler Perry’s Meet The Browns on April 28. Two [...]
Are There Simply Too Many Agencies?
April 27, 2010 By Leave a Comment
Writing in Ad Age, Associate Professor at Syracuse University, Brian Sheehan, argues that the value of our services in the ad industry is diluted by too much competition. The sheer number of agencies means most will do whatever it takes to “win.” And with so many players, the market price and value put on ideas [...]
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