The Federal Trade Commission has launched Admongo, a campaign to raise advertising literacy among the nation’s tweens. Admongo is designed to equip kids ages 8 to 12 with critical thinking skills they can use to understand advertising messages. Through Admongo.gov – a game-based website – as well as a free in-school curriculum, a packet of […]
Colle+McVoy just launched a new out-of-home campaign for Caribou Coffee to support the brand’s recent makeover and repositioning. OOH components include bus sides, light rail transit wraps, billboards and transit stops. Bus shelter are such great venues for dynamic advertising. People are just standing there daydreaming. Give them something to do (and think about)!
I can’t keep track of the number of instances here where I’ve written these words: brands–and pretty much everyone else with a digital presence–are in the media business today. So, it’s heartening to see what other people have to add on the topic. People like Brian Solis, author of Engage and principal of Future Works, […]
[Hat Tip: Kim Brater]
Taylor Ellwood of Imagine Your Reality, had me on his podcast this evening. We covered a lot of ground in 60 minutes and I’m grateful to Taylor for the opportunity to air out some of my favorite topics: like too much time spent in front of the computer screen; how to make money on one’s […]
If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals. According to Mashable, Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses. Facebook is also gifting beta testers with $25 in ad credits to help drive home the utility of the […]
Element 79 is braking new Blackhawks-related work for Harris Bank. “With this campaign, we wanted to go beyond showing the people of Chicago that Harris is ‘Here to Help,’ but also to say, ‘your home team is our home team,’” said Alan Spindle, Group Creative Director at Element 79. “Like the Blackhawks and the Bulls, […]
Our Man In Havana, a New York-based creative consultancy, is showcasing new work for Wildlife Conservation Society’s Bronx Zoo and New York Aquarium. “Typical zoo advertising invites people to come see the animals,” said Andrew Golomb, co-founder and creative director at Our Man In Havana. “But what surprised us was when we did research and […]