Graydon Carter, editor of Vanity Fair, loves magazines and he has little concern for their future. Writing in MediaWeek, he says: The reading business is not the same as the search-and-find business, and if you're in the print version of the latter, on either a daily or a weekly basis, you have reason to be anxious... The fact is that people still want great, well-told tales. We see it on vanityfair.com, where our …
Free Your Imagination — Read Books On The Kindle
Spots written and directed by Ithyle Griffiths and Angela Kohler. …
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The More You Know (About A Client’s Business) The More You Can Do (To Drive Brand Loyalty And Sales)
In his latest piece for Ad Age's Small Agency Diary, Marc Brownstein of Brownstein Group in Philadelphia (not to be confused with the Disco Biscuit by the same name, in the same city), wisely encourages agency personnel to be proactive on their client's behalf. Clients hire us to understand their business, help them identify problems, and bring them solutions. Pretty simple charge, eh? Yet most agencies wait for the …
Digital Isn’t Madison Avenue’s Undoing, It’s Just The Latest And Most Blatant Challenger
From the perspective of serial entrepreneur Jeff Bussgang, a partner at Flybridge Venture Capital in Boston, traditional advertising as embodied by fictional characters in AMC's hit show Mad Men are true relics, with little chance at ever again exuding the kind of swagger we see in Don Draper. Writing in BusinessWeek, Bussgang argues: With the rampant digitization of advertising and the explosive growth of …