Mike Cassidy of Los Angeles Times characterizes Jesse Draper's Silicon Valley-based talk show as a weird relief. The Internet talk show, called "The Valley Girl Show," is weird all right. And goofy and silly, and it's on the Internet, for God's sake, the province of skateboarding cats and viewers with gnat-like attention spans. But it is also a relief -- it makes a place (Silicon Valley) that takes itself too …
Spotlight On NW Creative: Account Wins @McBru
Editor's Note: I recently asked agencies doing business in the Pacific NW to send us news of their account wins, important staff changes, new creative and anything else we should know. Jeff Hardison took me up on that, so his agency gets two AdPulp mentions in one day. Hey, all you need to do is feed us. It's a good day when a boutique marketing communications agency can celebrate selection by both a technology …
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Broadly Relevant But Highly Differentiated
Last night over drinks Jeff Hardison, drummer and Director of Biz Dev at McClenahan Bruer shared several interesting insights with me about Portland, about how to improve AdPulp and the need to clearly differentiate your firm's offering to prospects. It's this last bit that really grabbed me, given that I now run a creative services startup. Hardison said he learned some important things about biz dev from Blair …
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ESPN Kickin’ It In South Africa
The 2010 World Cup is being held in South Africa and ESPN, with the help of Wieden + Kennedy/NY and director Lance Acord are playing up the historical impact of the event. The backdrop for the spot is the prison on Robben Island where political prisoners, including Nelson Mandela, were kept in isolation for 30 years--and where soccer was a rare source of inspiration. "This is the most comprehensive marketing …
A Hole In One For Cynicism
Sure, it's powerful because it's got his dead father doing the VO, it's shot in black and white with one camera pointed straight at his morose face, and nothing else. Of course, it'll command your attention in the middle of some pod of otherwise lame commercials. But I just don't buy it. To me, it's inauthentic and fake. I'd rather go see Tiger win the Masters this weekend and put on another green jacket and get on …
Social Media Marketing Is A Side Dish, Not A Meal
David Wiggs of Hitch, an agency search consultancy in Bellingham, brings up an excellent point about placing too many eggs in any one basket. With the extreme emphasis on social media marketing today, you might think that modern marketing is a monoculture. That if you're doing social, you're doing marketing. True, the way we communicate, consume, share and create content is vastly different that just a few years ago. …
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Push Back From The Screen And Play
The YMCA and TBWA\Vancouver wants to know why we prefer iPods to conversation? Why we have more friends on Facebook than in real life? Over the past couple of decades, we've been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. The Y can help fix that. …
Cupertino, We Have A Problem
Fiction writer and instructor, Edan Lepucki, stopped using Twitter and Facebook at the beginning of 2010 so she could concentrate on her writing, and on being present. I admire her move and according to her article in The Millions, so do her real life friends. The single most fascinating aspect of my detox was the number of people who wanted to talk to me about it. Almost everyone I spoke to said, "I wish I …