I’ll admit that anything with a “2.0″ or “3.0″ in the title gets off on the wrong foot with me, because it just sounds so stuffy. And there’s a lofty goal in the basic thesis of Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, who claims that this new era [...]
As our friends at MultiCultClassics, HustleKnockin and Kiss My Black Ads will attest, cultural cluelessness is pervasive in advertising and marketing. So is there a way to get more educated on how to better market to minority audiences? That was one of the questions I asked when I got a copy of Black Is the [...]
At the turn of the century, art director, Gale Venosdel, and I made a pretty cool poster for netLibrary. We would have made many more ads together, except for the fact that Tom Evans thought I was “contentious,” and he didn’t want that kind of energy around his pacific little agency. Be that as it [...]
“Come on, Steve. Don’t go all Howard Hughes on us.” -Jon Stewart, advising Steve Jobs to “chill baby” The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
I just happened upon this today. Not sure how long it’s been around for, but it sure got my attention. I rarely see new commercials reference old unrelated campaigns so openly. Does this mean AT&T’s gonna channel old IBM ads and call themselves “Big Blue”?
Yes, I dabble in Foursquare, although it hasn’t provided me with any substantial benefits like free nachos. According to the New York Times, marketers are paying attention. Here’s a pretty creepy quote from B. Benin Bough, director of Social and Emerging Media for Pepsi: “If you check into work, then you leave work, you check [...]
The Federal Trade Commission has launched Admongo, a campaign to raise advertising literacy among the nation’s tweens. Admongo is designed to equip kids ages 8 to 12 with critical thinking skills they can use to understand advertising messages. Through Admongo.gov – a game-based website – as well as a free in-school curriculum, a packet of [...]
Colle+McVoy just launched a new out-of-home campaign for Caribou Coffee to support the brand’s recent makeover and repositioning. OOH components include bus sides, light rail transit wraps, billboards and transit stops. Bus shelter are such great venues for dynamic advertising. People are just standing there daydreaming. Give them something to do (and think about)!