Forbes is reporting that spending on digital advertising will surpass spending on print in 2010. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice […]
From PoliticsMagazine.com comes a fascinating look at the microtargeted ads that were used to ramp up the pressure on CNN to do something about Lou Dobbs and his increasingly controversial views. Josh Koster and Tyler Davis of digital consultancy Chong + Koster explain: We needed to gain and keep the press’ attention, so we deployed […]
[via Make the Logo Bigger]
The Sunday New York Times is still the first choice of many organizations who place high-profile, full-page ads for maximum impact. Don’t know how long that’ll last, though. I found out about the above ad on The Huffington Post.
Agency: zig, Toronto [via Ads of the World]
See the whole campaign in larger sizes. [via Luke Oeth and Josh Leutz]
I love to see a client fully embrace the power of content and that’s precisely what’s going on with the Queensland Government in Australia. These people are serious about content, and a lot of other institutions (and businesses) could benefit by taking a page from their deck. Fostering the creation, use and re-use of digital […]
This page on Facebook has more than 22 million fans. I had no idea virtual farming was insanely popular. Thankfully, Brian Morrissey of Adweek is helping me catch up. Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in […]