Regarding the spot above, Greg Ketchum, Executive Creative Director, Ogilvy New York said, “We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it.” Learn more at IBM’s Smarter Planet microsite.
Ad Age is reporting on the vanishing line between content and advertising, and using Dr. Pepper’s spot last week on NBC’s “30 Rock,” as an example. Yes, it’s true, in the early days of TV, networks were happy to mix commerce and content, with talk-show hosts also serving as pitchmen. Many of them do that […]
Gen Y marketing expert and radio personality, Bret Bernhoft, asked me to appear on his new radio program, The Face of Media. Naturally, I agreed. What self-respecting ad blogger wouldn’t want to quaff an IPA while dishing on the future of media? The show is also available on Archive.org and iTunes. The recording took place […]
Agency holding company MDC Partners is moving into TV production, and its new company, Shout Media, is already developing a show for Bravo called “Pregnant In Heels.” Miles Nadal, MDC’s CEO, says marketers are “consistently seeking new and inventive platforms to deliver immersive brand engagement, entertainment and ongoing interaction with consumers.” (Actually, I don’t think […]
The Wall Street Journal will launch its New York edition in April. Today, The New York Times responded to Rupe, his minions and to those who might want to advertise in this new edition. The paper’s “Numbers” campaign, developed in-house, showcases The Times’s size and strength among women, business professionals and art enthusiasts in the […]
Agency: RPA/Santa Monica
Hertz’s new “Journey On” campaign was developed by DDB around the idea that “the most important journey is yours.” To bring the campaign to life, Hertz features singer/songwriter Amy Regan in one of the spots. Amy stars and performs her song “Carry On,” which tells the story of her real life journey as an artist. […]
On the heels of last week’s well publicized dismissals of two prominent film critics, The New York Times wonders if classic trade publishing, as practiced by Variety and its younger rival, The Hollywood Reporter, can survive these tough times. “Having something that is valuable enough to pay for is the trick,” said Martin Kaplan, the […]