Warren Buffet isn’t shy about saying that he loves to spend money on Geico advertising, because it works. I don’t know if the following “ad” is going to work very well, but Buffet does have a cameo in the spot (careful, you might not recognize him in the wig). [via BrandFreak]
The Wall Street Journal addresses the buzz around location-based services at SXSW this weekend. According to the Journal: Foursquare, which launched last year at SXSW, has 16 new badges that users can collect as they check in at different places around Austin. The service updated its iPhone app in time for the conference and has […]
Redwood Custom Communications in Toronto is now known as Totem Brand Stories. Totem likes to refer to its works as “marketing journalism,” which might be problematic for some real journalists with no interest in forwarding brand stories. I like to call this type of work content, or branded content, to be specific. But I digress… […]
All Kinds Of People Get Bruised In Comedic Skits. Comedy Helps Us Laugh At Ourselves. Thank God For Comedy.
What do you think of these ads from Dallas-based MetroPCS? According to CNET some people say the ads are racist and they’re offended by them. Which is weird, since the brand’s tagline is “Wireless for All.” “It is not our wish to offend anyone who sees our commercials. In fact, our business model is set […]
In my experience, blogging doesn’t pay well, but it does have its perks. One of the perks is people like to send you stuff. Sometimes very cool stuff, as was the case when The Escape Pod sent me a commemorative plate. Today, the UPS man rang and at the door I found a poster tube […]
In an effort to promote Peter Jackson’s new state-of-the-art attraction, King Kong 360 3D for Universal Studios Hollywood (which opens in July), LA-based David&Goliath created this :30 teaser boasting the largest, most intense 3D experience on the planet. David&Goliath worked with Radical Media and director Peter Darley Miller on the spot.
With rare exceptions, such as Randall Rothenberg’s excellent “Where The Suckers Moon,” journalists and reporters rarely get a glimpse inside an agency’s concepting sessions. But Esquire got an inside look, for Grey’s E-Trade campaign that is now the target of a lawsuit by Lindsay Lohan. The article gives some insight into the concepting process and […]
The Web is a vast space where endless discovery is possible. That’s one of the things I like about it. When you stumble upon a new source of material that resonates with you, it’s like finding an arrow head or a fossil or a special rock. Given how persistent I am about tilling the digital […]
RedLever, a leading producer of premium branded content across all genres and distribution platforms, announced today it has partnered with Digitas, a leading digital marketing agency, to create “In The Kitchen,” a 10-part webisode series for Jenn-Air, makers of high-end kitchen appliances. The web series kicks off in mid-March. The series will be hosted by […]